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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

2,554 ratings
613 reviews

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

Jan 24, 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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251 - 275 of 599 Reviews for Digital Media and Marketing Principles

By Dr A R U

May 26, 2020

Superb In Detail Explanation

By Deepak K

May 20, 2020

Superbly Talented instructor

By Martin W

Jul 6, 2018

a good foundational overview

By Simon P d G

Apr 11, 2018

need an update of the course

By darsh

Nov 7, 2015

really good and informative.

By Omkar B

Jun 24, 2021

I​t was really Great course

By Antoinette E

Oct 21, 2020

Excellent course. Thank you

By Nebu B V J

Aug 18, 2020

Very Good Course, Excellent

By Prashant A

Apr 4, 2020

Very helpful and insightful

By Hassan S

Feb 21, 2018

I really enjoyed the course

By Mili s

Jun 16, 2017

Thank you

Rhiannon Clifton,

By Walid H M

Jan 26, 2017

nice and informative course

By Vinayak P

Nov 1, 2016

learned many new things..!!

By Adeeba S

May 16, 2021

it was amazing learning it

By Anthony A D

Jan 1, 2018

Great course! Eye opening.

By kenda d

Nov 6, 2020

very useful information.

By Bénédicte M

May 20, 2019

Very interesting course!

By Mohamed G

Jun 6, 2016

this course is very nice

By Sreoshi D

Dec 2, 2019

it was very informative

By Khôi M

May 30, 2019

I love this course much


May 23, 2017

Great series of courses

By Shashwat T

Aug 26, 2019

Its a very good course

By Omelia P W M

Jun 30, 2019

good course. I like it


Feb 17, 2019

great course i love it

By Malú

Jan 10, 2017

Excellent and didactic