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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

2,745 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


Jan 24, 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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251 - 275 of 644 Reviews for Digital Media and Marketing Principles

By Jose M G C

Mar 4, 2016

Great course and great teachers.

By holly c

Feb 24, 2021

Thorough and easy to understand

By Joana M E

Aug 9, 2020

Great lessons! I learned a lot!

By Sandeep K

Jul 24, 2020

great course. very informative.

By Prashant k

Jul 21, 2020

Excellent teachers and guidance

By Beatriz E R

Feb 4, 2019

Very informative and practical.

By Evalyn

Aug 10, 2017

Highly engaging and informative

By Jordi

Nov 20, 2016

Excellent, very well structured

By Bilgin A

Dec 27, 2022

perfect learned thanks for all

By H A Y

Sep 2, 2022

great and well informed course

By Tameka R J

Feb 10, 2021

Very informative and practical

By Christian D

Oct 23, 2020

Great presentation of material

By Barnendra M C

Aug 9, 2019

Good content delivery by Mike.

By 5016 - A M

Jul 13, 2019

great place to learn and lead.

By Abdulrauf I O

Oct 31, 2019

It's insightful and educating

By Vasilya

Sep 25, 2017

The best modul of this course

By Alex I

Nov 21, 2016

Great insights, great course!

By omeike i f

Jan 25, 2016

its great. Thank you for this

By Rekhakumari C

Aug 28, 2020

interesting & helpful course


Aug 19, 2020

The course is really helpful

By Hiroany D V C F

Jun 27, 2020

Very Good Course! Thank You!

By Dr A R U

May 26, 2020

Superb In Detail Explanation

By Deepak K

May 20, 2020

Superbly Talented instructor

By Martin W

Jul 6, 2018

a good foundational overview

By Simon P d G

Apr 11, 2018

need an update of the course