Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign
About the Course
Top reviews
Sep 02, 2019
The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
Aug 30, 2015
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
276 - 300 of 496 Reviews for Digital Media and Marketing Principles
By Margarito Z
•Jul 18, 2019
Excelente
By Jaime A M B
•Jun 18, 2018
Excelent!
By Akash M
•Oct 30, 2017
Very nice
By Claudio D S F
•Oct 17, 2017
very good
By Jishnu D
•May 26, 2020
Good one
By Eman K A H
•Jun 20, 2018
Exellent
By Samuel A
•Dec 18, 2017
Loved it
By Rachel g
•Oct 22, 2017
too good
By Hugo C M
•Jan 03, 2016
Awesome!
By ALISHER K
•Aug 19, 2020
Great!
By Christine
•Dec 11, 2017
Great!
By Misbahul A
•Jun 29, 2020
great
By Hassan A
•Apr 18, 2020
Great
By Kevin O
•Apr 08, 2019
Great
By maher a
•Feb 06, 2016
great
By Krishan P
•Jul 03, 2020
nice
By Minghao G
•Jan 22, 2020
good
By Shashank T
•Jan 05, 2020
Good
By Vincent O
•Jul 12, 2019
good
By Karolina S
•Sep 01, 2017
A
By Asha D
•Jul 18, 2017
Good course that introduced a wide range of channels that are used in digital marketing, all though at times the concepts were rudimentary, which is understandable if you are catering to various different education/experience levels.
My one criticism was the way some of the lecture videos were cut up into small segments - there was a lot of time wasted waiting for each video to load and with the intro music, and the content would have flowed more smoothly if it was just one or two videos.
By Mark J
•Jul 23, 2020
Would be a lot better without peer reviews. Most of the peers are good but some of them can barely read. A lot of times they'll grade you on the length of your response and not the quality of the response. You could perfectly sum up the concept in two sentences and be docked points because you didn't repeat yourself five times. With peer reviews, the bottom of the bell curve gets the same say as the top of the curve and that is incredibly frustrating.
By Oscar C
•May 05, 2020
I like the interviews as they provide a close informative real life experience. I would suggest trying to bring well known companies that everyone could relate to.
The rest of the content was presented quite well.
My only last comment would be on the slides. Bigger fonts with a slide summarizing they key concepts of the topics presented in each chapter would also be positive IMO.
By Heiko D
•Aug 21, 2019
Very well made course with clear lectures and good supporting materials (readings and videos).
Up to date content. I particularly liked the interviews of industry insiders.
Improvement suggestion: the homework assignments could be more specific in order to challenge the participants more and add to the learning experience.
By Michael T
•Sep 22, 2017
Professor Yao did a nice job highlighting the advances in online and mobile marketing. The content is very up-to-date and his lectures are engaging. In addition, the interviews with various media and marketing professionals (Trade Desk, Illini Athletics) added real-world content to the lectures.
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