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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

2,672 ratings
644 reviews

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


Jan 24, 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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151 - 175 of 634 Reviews for Digital Media and Marketing Principles

By Kimberly K

Oct 23, 2020

The video lectures were great. Clear and concise examples were used throughout.

By Olesia R

Nov 6, 2019

It is the most interesting and helpful course which need every digital marketer

By Shashwat G

Oct 5, 2017

Excellent course...loved every bit of it. Nice video capsules by the Professor!

By Fabrisio M S P

Oct 12, 2021

Muy bueno. Concreta la informaciòn del manejo del marketing en la era digital.

By Sangeeta D

Sep 24, 2020

This is one of the best courses I have taken as a part of this specialization.

By Hernán L P

Jun 23, 2021

Excelente, solo tengo palabras de agradecimiento, enriquecedor Muchas gracias

By Olga P

Nov 2, 2020

Good theoretical course to understand how digital marketing works! Thank you!

By Magda G C V

Sep 26, 2019

Useful and up to date information. Interviews to companies are very valuable.

By Mohamed B

Aug 18, 2020

Perfect introduced knowledge!! Thanks professor Mike and Thanks Coursera :)

By Eman E B

Apr 19, 2016

Thanks for a great introduction for more understanding the various channels

By Shivam S

Nov 12, 2020

the course is good but verification process is bad I am trying from 2 days

By Warren L

Sep 25, 2019

Great course! Looking forward to doing the next one in the specialisation.

By Ayush P

Dec 29, 2020

Awesome course. Very good examples and references. Thank you very much :)

By Lai F C

Nov 26, 2018

Love the course. Thorough understanding on the topic. Thanks Prof. Yao.


Aug 6, 2020

Excellent course with detailed videos and a plethora of reading material


Sep 21, 2019

Great course. Super comprehensive and well taught. Dr. Yao is on point.

By Alexandre R

Aug 19, 2019

Excelente curso. Professor excelente e conteúdo amplo e bem didático.


Feb 25, 2020

Entire course is well designed & planned in a very systematic order.

By Edwin L C K

Jun 24, 2020

very good introduction and fundamental course for Digital Marketing

By Samia S

Sep 24, 2019

This course is very nice. Lots of useful and practical information.

By Óscar A M R

Nov 2, 2020

Very well explained and good to start learning from the beginning.

By Halide V M

Mar 29, 2021

It was a great experience to learn all these enormous principles!

By Adriano D

Sep 17, 2019

Great course. Deeper and clarify. Important informations. Thanks.

By Robert M

Aug 3, 2019

Very good so far, lots of interesting transitions. Good lectures.

By Md. N H

Jun 28, 2020

Very efficient course on digital media and marketing principles.