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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

15,716 ratings
5,079 reviews

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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4401 - 4425 of 5,010 Reviews for Marketing in a Digital World

By Nalan T

Dec 14, 2020

I really would like to say thank you to my lecture Aric Rindfleisch. The course was exciting and amusing.

By Shalini

Sep 21, 2020

Being entirely new to marketing and studying everything for the first time and found it very interesting.

By leo v 1

Sep 27, 2019

Great course to understand how digital tools have impacted the 4 Mktg P's through an overall perspective.

By Thonmoy C S

Aug 30, 2020

I am really felling proud that I can complete this great course. The method of teaching is really great.

By Gone S

Jul 27, 2020

I enjoyed the course. I loved doing case studies. It was fun for me. Thank you Coursera and my Professor

By Nataliia

Nov 28, 2016

Great course that gives a fresh look on marketing.

Although few exercises should be reviewed and updated.

By Rohan R

Sep 2, 2016

Wonderful Course. Everything explained nicely along with examples to describe each concepts elaborately.

By Sweta S

Jul 13, 2020

Great Information. Very concise and current. Will be able to use the tools I've gained from the course.

By Piero V

Feb 28, 2017

Hi, how do I finish the course? I stayed in module two and I would like to finish the course. Thank you


Sep 7, 2020

i really enjoyed learing new things of this evolving world and marketing in new advanced digital world


Aug 5, 2020

Good to have a basic understanding of the changing marketing strategy using digital platform and tools

By Anas P

Jun 4, 2020

Marketing in digital World is a good course.l was learned lots of information about digital marketing.

By Yash U

Jun 13, 2019

New and refreshing concepts regarding how Marketing is evolving due to digitalization and innovations.

By Jon B

May 24, 2017

I really liked the professor's videos and projects a lot. The student aid was not that helpful though.

By Bassam A A

Oct 2, 2017

great course i learned a lot of the concept of the digital world and how to engage with the public .

By Jaime R

Nov 27, 2015

Lacks depth but gives a good overview of the different aspects of Digital transformation. worth doing

By Shreyas D

Jun 23, 2020

The course was really helpful it was completely different from the rest of digital marketing courses

By Ziaul K

Dec 21, 2016

Like this coerce but some more topic should be added in first week. this can be cover within 3 days.

By Philip O B

Dec 18, 2020


By Deepak B

May 5, 2020

Nice videos and assignments this is my first time on Digital Marketing and is very helpful for me.

By Olga

May 14, 2019

Some of the material was outdated, links didn't work. But otherwise, really enjoyed it. Thank you!

By Manuela L

Apr 18, 2020

Excelent course, You learn a lot information about the NEW marketing , the NEW DIGITAL MARKETING.

By sudeshna b

Jan 18, 2021

a comprehensive and insightful course . Provides relevant inputs and helps in creative thinking

By Sara E

Nov 9, 2020

It was an amazing experience, i learned allot of things.

I'm sure that it won't be the last time.

By Carles C

Feb 7, 2016

It has great content but assignments are promotions... Like, really, shamy promoted assignments.