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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

15,463 ratings
4,986 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how particular digital tools are changing the development of products • Explain how digital tools allow for a more active role in promotion activities and product distribution • Understand the role of the customer in setting the price of goods and services through digital tools This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

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4526 - 4550 of 4,895 Reviews for Marketing in a Digital World

By Linda W

May 26, 2021

Very interactive and informative!

By Gail R

Aug 4, 2020

Great Learning from new insights!

By Frank B

Sep 14, 2017

Good point of view of this sector

By Yashika D

Oct 7, 2016

very very useful n knowledgeable.

By Zulfah A

Aug 23, 2016

Well Detailed and helpful content

By Rahul a

Jul 31, 2020

perfect and simple to understand

By Olaniyan T

Jul 26, 2020

The course is a real eye-opener!

By Jay S L

Jun 8, 2020

It was great learning with GIES.

By Anish P

Jun 13, 2019

Seems to be a pretty good course

By Toji T

Feb 25, 2016

Great insights from the lectures

By ramy m e

Aug 14, 2015

thanks for your dedicated effort

By Amal A

Aug 16, 2020

very easy going and interesting

By Abhishek W

Dec 6, 2016

A diff perspective at Dig Mktg.

By Aung L N

Aug 25, 2015

great and knowledgeable course.

By Ishita B

Sep 5, 2020

Got Knowledge about Marketing.

By Gail G

Jul 8, 2020

One of the best online course!

By Akhil A

Jun 29, 2020

Course was quite knowledgeable

By Sanjay v S v

May 3, 2020

Better experience to learner's

By Pallavi S B

Aug 10, 2017

I liked the course very much !

By harsh k

Feb 12, 2016

I really enjoyed it. thankyou.


Aug 6, 2020

It is superb and satisfactory

By Esther R

Jul 7, 2020

This coursera is very usefull

By Ritu k

Apr 22, 2020

It was a very good experience


Aug 13, 2019

it was nice for study purpose

By Egor S

May 6, 2016

I have learned something new.