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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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4701 - 4725 of 5,307 Reviews for Marketing in a Digital World

By Rahul M

•

Oct 2, 2016

Very helpful for people who want to learn the usefulness and concepts of digital marketing.

By Ashutosh B

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Apr 13, 2020

Amazing course and great learning resources. The case studies are really thought provoking

By Andres

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Sep 8, 2015

I´ve been enjoyed very much the course. I´ll do the others ones to have the specialization

By Naveen k

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Sep 22, 2020

Best coarse it really helped me a lot and I am happy to work with you in near future also

By Shylene N

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Jun 2, 2020

Eye opening makes you see digital marketing with fresh eyes plus the Professor is awesome

By Vira D

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Jan 25, 2016

This very interesting useful and inspiring course! I am enjoying it very much! Thank you!

By Anika-Sara S

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Aug 25, 2015

Well organized, great and helpful assignments, and a fantastic teacher: Aric Rindfleisch!

By ABRAHAMSAMUEL J

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Oct 12, 2020

This course was very useful to me and my passion for digital just exceeded a bit further

By manasa b s

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Jul 7, 2020

It's my first course on coursera ,explored many things and amazing learning experiences.

By Azhar I

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May 22, 2017

The course is great, however i would prefer more interaction with the teaching faculty.

By Marcos d A

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Nov 5, 2015

Very interesting curse. It would be nice if yu can add sme examples from outside the US.

By Deleted A

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Oct 13, 2021

It is a great course for beginners to get knowledge of some digital marketing concepts.

By Ranjit K

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Jul 30, 2020

Our Professor Aric Rindfleisch is amazing. Learning with Coursera is always incredible.

By Roopakiran Y

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Feb 2, 2019

Very good content and effective way of explaining. the exercises also were interesting.

By Roua G

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Dec 1, 2020

great course! very helpful and interesting in the marketing field

also great professor

By Michael A M

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Aug 26, 2020

Very engaging course. Could use more relevant and modern-day companies for case study.

By shafiq m

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Aug 6, 2019

A must do refresher course for marketing enthusiasts offered with several case studies

By Patricia

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Apr 4, 2016

A good teacher!! Is helpful! And he explain clear and consise, i recomend this course!

By Amol D

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May 29, 2023

Very nice material and content. The assignments were really nice and though provoking

By BRYAN L

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Oct 31, 2020

great course, teach me how to use digital tool properly and how to make it efficient.

By Doan N T N

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Apr 13, 2020

This course is of great help to me regarding the basics of digital marketing. Thanks.

By 刘楠

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May 5, 2018

To a second language student, I hope the professor could be speak more clear English

By APURVA P

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Jun 2, 2019

UGC and 3-d printer I found exciting & please give assignments like Wikipedia type.

By BERNARDO S

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Oct 13, 2017

It's a great course for beginners in Digital Marketing to learn all the new trends.

By Ritu G

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May 20, 2016

Very good insights. Thanks. I have thoroughly enjoyed this course and learnt a lot.