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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
15,494 ratings
4,998 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how particular digital tools are changing the development of products • Explain how digital tools allow for a more active role in promotion activities and product distribution • Understand the role of the customer in setting the price of goods and services through digital tools This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

MS
Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

SN
Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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4776 - 4800 of 4,907 Reviews for Marketing in a Digital World

By Maurício M

Jan 12, 2021

Very interesting to have a broad view of how marketing tools create value to consumer nowadays.

By Deleted A

Feb 21, 2018

Peer to peer grading is ridiculous as you are trusting random people to grade your assignments

By Anoop G

Sep 25, 2018

Could be updated to current market facts and standards. Some examples are quite outdated.

By Jomina J

Mar 26, 2018

This course is great if all you are looking for is the theory behind digital marketing.

By Karyl H

Nov 2, 2020

Good Information. Not as engaging as some other courses I have taken on coursera.

By Renu M

Aug 7, 2017

Good overview.. Didnt like the campus interviews. But expert lectures were good.

By Dania R

Jun 25, 2020

Course is good but current digital marketing strategies should be explain more.

By Charlotte F

Jul 16, 2020

Did not ahve the time to take this course. Sorry.

I'm sure it's brilliant :)

By Shikta C

Sep 13, 2016

Good course for someone seeking to know fundamentals of Digital Marketing.

By Lea B

Nov 15, 2017

the course is very insightful and good for beginners in digital marketing

By tannu m

Apr 20, 2020

There was very less of practical learning and more of case studies.

By Vraj P

May 16, 2019

The content is very old, still was new for me. Need to update more.

By Chaitali W

Jun 22, 2020

Good Material to study , specially the new concepts in each module

By Manish K M

Aug 9, 2019

Practical knowledge on how to do digital marketing is not given.

By Albert I L

Apr 24, 2018

Good course, but NO Statement of Accomplishment certificate

By Flávia P

Apr 16, 2018

Porque ainda estou sendo cobrada e o curso já terminou

By Theodoros P

Mar 11, 2018

Outdated in some cases. Overall it feels a bit abonded

By C. C

Dec 13, 2015

Terribly boring. Valuable information, nonetheless.

By Hrishikesh P D

Mar 31, 2018

The course is good and provides you the knowledge!

By 孙舒菲

Dec 17, 2019

some part of the course context is out of date.

By V M K

Apr 7, 2020

très bon cours et très bien enseigner a suivre

By Lina D

Dec 6, 2019

Very old material, don't really recommend it.

By Roberto I V

Jun 27, 2018

A bit too basic and starting to look dated.

By Oh L

Nov 21, 2017

Quite obvious and not really useful...

By Ratnesh S

May 29, 2020

Good explanation by using case study.