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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

15,882 ratings
5,140 reviews

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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4951 - 4975 of 5,068 Reviews for Marketing in a Digital World

By C. C

Dec 13, 2015

Terribly boring. Valuable information, nonetheless.

By Hrishikesh P D

Mar 31, 2018

The course is good and provides you the knowledge!

By 孙舒菲

Dec 17, 2019

some part of the course context is out of date.

By V M K

Apr 7, 2020

très bon cours et très bien enseigner a suivre

By Lina D

Dec 6, 2019

Very old material, don't really recommend it.

By Roberto I V

Jun 27, 2018

A bit too basic and starting to look dated.

By Oh L

Nov 21, 2017

Quite obvious and not really useful...

By Ratnesh S

May 29, 2020

Good explanation by using case study.

By Shaun M

Mar 17, 2019

Good content, just a bit outdated.

By Lavinia B

Oct 5, 2015

May be too wide in terms of issues

By Brian M

Apr 22, 2021

i have not received certificate

By Onkar A R

Jun 3, 2021

Didn't receive the certificate

By Warrick V D H

Aug 24, 2016

Found it to be a bit outdated.


Jun 9, 2020

This course really helped me.

By Namara F

Nov 4, 2020

The course is good very good

By Suvi K

Oct 18, 2021

Kind of outdated concepts

By Muhammad H M

Sep 17, 2021

too old and only theory.

By Gaurav T

May 31, 2016

elementary .. good.

By Bhavesh T

May 14, 2020

Good for learning.

By Darrick W

Jan 9, 2016

Minimal substance

By Ghandur R P

May 15, 2021

my name is wrong

By luis m o m

Aug 1, 2020

Good course!

By Vanessa F

Mar 16, 2017


By kartik a

Jun 26, 2020

good course

By Shubham a

Apr 13, 2020

It was goof