This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
By richa g•
By Blue B•
By Leeann R•
By Arlene K•
I think the content was quite interesting; as someone new to marketing, I was really looking forward to the lectures and exercises. However, the content was simply too much for me to complete. It's a bit ironic that a course about marketing missed its market. To give a bit more detail: there were 12 video lectures, 3 assignments that had to be done days before the end of the week to be peer-reviewed, and then I had to peer review others work, while also going through all the assigned reading. It seemed more like a courseload for a full time student or perhaps a part-time student. As online students typically are neither, I'm surprised the course content wasn't better managed. I take a lot of notes, so perhaps that's what slowed me down, but I also have a full time job and I intern on the weekends. I was hoping this course could easily be done in the evening hours. Other coursera courses provided an excellent balance of content and courseload, I'm disappointed that this course wasn't one of them. It seemed very useful and interesting.
By Matt F•
This course dedicates an entire week to very simple topics. The lectures could use some serious editing too. To help you understand what I expect, I'm taking this at the same time as I'm taking Wharton's Week 1 Entrepreneurship program. I've also taken Wharton's Intro to Marketing course which I highly suggest over this course. The quality is dramatically better. Getting Started: Agile Meets Design Thinking is a University of Virginia course that also is a great example of how these courses should be done. I'm hoping the next courses in the Digital Marketing Capstone are much better so that I'm not watching a lecture and counting how many times the professor pushes his glasses back up.
On the plus side, I did like the engagement this course encourages by forcing you to go to other websites & accomplish things as well as review your peers work. I wish your peer reviews had less of an outcome on your grade though. In my experience, many people did not even read the instructions on how to review the assignments.
By Miguel A•
I loved the lectures and the pace of the course work and the information is super interesting but it's also quite dated. Digital marketing by it's very nature is very dynamic and unfortunately these lectures while filled with great information are a bit behind the times. The worst part about the course is the assignments and the peer review structure. I like working at my own pace and unfortunately this course bogs you down by making you peer review others work before it will unlock some of the following videos or give you a grade. Now that in and of itself isn't an issue however there was almost never any work to review and you were always caught waiting for someone to submit their work before you could move forward, this was truly frustrating and very unfair in my opinion. Not to mention that fact that my work and peer reviews vanished at one point and I needed to resubmit the assignment all over again.
By Gaston V•
The quality is good but the scope is not.
It is not a comprehensive view of Digital Marketing basics for beginners, nor a deeper view of the key digital marketing topics for novice digital marketers. It covers to some depth an idiosyncratic set of topics within the digital marketing. The topics are mostly niche (e.g. 3D printing, price comparison engines), they aren't particularly important in the digital marketing world and in some cases a bit outdated. The topics appear to be in the course only because the professor has taken interests in them or written about them.
The scope of this course could be re-thought to cover at basic level what most digital marketing professionals would consider key topics of digital marketing.
By Jerry B•
Materials feel dated, and there is too much focus on case studies. Content feels more like schoolwork vs something I'd use in the real world.
Hoping it would get better, and begin to focus on actual digital marketing, but after getting in half way I gave up.
Maybe if you're looking for something pretty foundational, or planning to use for degree points you'd find it more useful.
By Isabelle V•
I find the course too basic, I was expecting a lot more . There is too much explanation about the basic of marketing ( explanation about the 4P!) and too little about more concrete topic relevant for digital media: the use of the different digital touch points, the kpi, ...Additionally I found the example and articles shared a bit too old.
Despite the very good content and likeable instructor, this course does not seem to encourage clear, concise and relevant answers for the peer-graded assignments. We are supposed to show a clear understanding of the subject matter, not write entire novels about how one company's website made us feel!
By Claudia E R B•
Video is of poor quality, instructor distracts you picking up his glasses from his nose every 5 seconds, reading outdated (you can suggests books from 2000 on Digital topics) and last assignment is based on a website that is not longer online.
By Aniqa A•
I was informed that I will be able to complete the course in 180 days from the starting date. According to this, I should still be able to complete the course. Why was I locked out of the course? Please respond back on this asap.
I think the course's structure is not very clear and not interesting compared with the introduction to marketing course. In addition, I don't think I benefit from various kinds of "new" form of study such as the digital IQ part.
By Aurore R•
It was ok but a little to basic and also it would be good to see other professors in the course to give different point of views. Overall, I think they could work a more on the content.
By Naman j•
course has been outdated. it must be updated now year is 2020 and still the facts and studies are old. some references there are to read even have new sites link not working.
By Gian P P F•
BORED! Please stop speaking about the past nobody cares about what happen yesterday we need the information for the future and what its happening in the actuality
By Marie D•
I didn't get the chance to really explore what digital World was since it was only a 7 day trial. Not enough for someone that has a daily job.
By Deleted A•
I thought the peer reviews were entirely too subjective; therefore, I stopped taking the course. I really enjoyed the class otherwise.
By VISHNU T•
Doesn't talk about any tools for digital marketing.
Provides a fundamental view of marketing techniques
By Davide M•
I think the subject of the lesso are in some case to old. It could be a good idea to update it
By Stephanie L K•
trying to drop it due to accidently adding, and it only allows to rate, not unenroll.
By sandra j•
Since we are paying for the training it is a pity not having a certificate
By Max R•
Elementary understanding of the changing Digital World.
By Dr. R K•
I am Still Waiting for my certificate
By Abhijeet S D•
sound of videos are very low