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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,863 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

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851 - 875 of 5,306 Reviews for Marketing in a Digital World

By Eni Å 

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Oct 27, 2016

Great course, I learned a lot new things, information, brands, and enriched my vocabulary! Great instructor, very fun and interesting course. I am ready to learn more.

By Sofía S

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Jan 26, 2021

This course was great and it will help me a lot with my career. This was my very first course on coursera so you set the bar pretty high for other courses! Take care!

By Mukta S

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Oct 30, 2020

It was an enriching experience. The examples, cases, academic insights; they all were amazing. I totally enjoyed the way Prof. Aric taught this course. Truly awesome!

By Elisângela Z

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Oct 23, 2020

Excellent course, the instructor has high quality to teach us, we can see that he has a passion for teaching and for the marketing. I recommend too much this course.

By Bala K M

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May 25, 2020

The Course help me to learn new technique of Placement Product and Pricing.And also about Freemium ,in which product sold for a short period or for charity purpose.

By dhruvi s

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May 19, 2020

The content taught is informative. Professor Aric is really good at communicating concepts because of which I was able to understand concepts really well and quickly.

By Neha A

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May 17, 2020

It is absolutely useful for people who is very new to digital marketing world. I got to learn so many new terms and strategy. Instructor explains it in so simple way.

By Muhtasim O M

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Apr 16, 2020

The course is designed in a way so that you can start from the basics and gradually take a deeper dive. I myself liked the course very much and enjoyed completing it.

By Pallav N C

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Apr 6, 2020

Just now finished the course. At least I have been able to identify the mistakes I am committing in my startup business. To Professor, Thanks for sharing your wisdom.

By Moonyeen P

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Jun 28, 2019

Excellent Lesson. For a marketing professional not living in the USA, I've learned a lot that I could apply my learnings to some of the work I am doing in my country.

By Mirjana G

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Feb 9, 2019

Great content! In this course you will find a lot of examples from the real business world combined with the professional knowledge that you will surely acquire here.

By MURIEL B

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Apr 5, 2018

Thank you for this very well prepared courses and excellent examples for the various studies and papers we had to build. Great courses, great content, great learning!

By Paramjeet S

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Nov 11, 2016

Very impressive course.. changed my whole perspective about the digit world and introduced me how digital marketing is penetrating the traditional marketing methods.

By Viswa T Y

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May 26, 2021

This course helped me a lot in learning the fundamentals in digital marketing. It made me understand what The 4p's are and how to effectively use them in daily life.

By Anthony L

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Apr 22, 2021

I thought it was a thorough course, covering many sides of marketing, and the case studies had variety to them. It was a good introduction to the world of marketing.

By Vineet K t

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Sep 17, 2020

the course was very informative.i got to lean a lot from this course. i hope to learn more.thank you.i wish to make use of what ever i learned here in my future job.

By Yerlan M

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May 9, 2020

I didn't expect that It will be so interesting, the whole study was like an entertainment, thanks to professor, even Im non native speaker everything was very clear.

By Abdoulie M

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Dec 16, 2018

If you wonder how to market your product in a digital world, pricing strategy and tools, distribution in a digital and product promotion, this is the course for you.

By Anne-Sophie B

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Aug 20, 2015

A really great course very interesting. I discovered a lot of thing about Digital Marketing. Exercises are quite funny so it is a pleasure to progress in the course.

By Naved A

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Jun 22, 2021

I really loved the digital tools discussed in the course. Overall it was quite interactive, must recommend. And also peer-graded assignments could have been better!

By Efosa f

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Jul 10, 2020

This course has taught me alot about marketing in the digital world and the simplicity in which the tutor explains is top notch

Thanks coursera for this opportunity

By Olha H

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May 4, 2020

This course is very practical. By showing different strategies this course provides you with the terminology and skills, which are required for the good advertiser.

By Alex W

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Mar 30, 2018

Great course! Peer review portion needs more work and internal controls for improvement on Coursera's part. Otherwise this was a good online educational experience.

By Yanzy T

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Sep 26, 2021

by far the best online course ive ever experienced. The instructor makes his explalnation easy for students to understand in short, he deliver his words very well.

By shivani c

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Sep 15, 2020

It's a great course for biginners like me who are completely new to digital marketing and want to make a career out of it. Thank you I really enjoyed the learning.