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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,863 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

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1001 - 1025 of 5,306 Reviews for Marketing in a Digital World

By Shradha S

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Jul 1, 2021

Many new and interesting concepts were introduced regarding the 4P of marketing mix. It was really fun learning them. Thanks to Aric Rindfleisch.

By Elke B

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Jan 5, 2021

Great course to understand product, price, placement and promotion in a digital world. I learned a lot about concepts I was only vaguely aware of.

By Evgeniya N

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Oct 1, 2020

Very interesting and easy to follow course. I enjoyed studying and want to thank those who worked on this course. It is very thorough and helpful.

By Mounika L

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Sep 3, 2020

Such a carefully curated interactive course! It gave me insights into the nitty-gritties of digital marketing. A course wouldn't be much better :)

By Tuba q

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May 23, 2020

marketing course helps me to understand 4 P which makes it interest with the help of case study looking forwarded to do another course with you <3

By Karan R

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Jan 11, 2016

It was a pleasure learning the course. Such vivid daily life examples to completely understand the topic. The assignments are a joy to do as well.

By LUCES, M O

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Jul 25, 2020

I have learned a lot from this course. It was an amazing journey. I love the case studies. It was tedious, but it was very meaningful. Thank you!

By Rachel M A

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Jul 1, 2020

I loved this course

Loved the knowledge I gained from here.

The professor is amazing.

The case studies and reviewing peers is a good skill to obtain

By Oreoluwa O

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Jun 17, 2020

I learnt a whole lot from this course. It was packed with information and insight. I look forward to the remaining courses in the specialization.

By Sumeet G

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Oct 4, 2016

This is a perfect course for students who want to introduce themselves to Digital Marketing. The readings and peer-assignments are very engaging.

By ursula c m r

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Sep 11, 2016

Los temas expuestos son muy interesantes y el profesor es muy bueno en sus explicaciones y ejemplos. Me ha ayudado bastante y he aprendido mucho.

By Manuel E M B

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Jun 16, 2022

Una gran experincia en nuevos conocimientos con casos y ejemplos muy claros y motivadores para implentar en nuestro campos de acción. Excelente!

By Mariana d O

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Dec 15, 2021

I'm grateful to learn about Digital Marketing with GIES team, the content was smart and easy to learn with the startups examples and activities.

By Sayantany D

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May 31, 2021

It is a great course where your can a lot about marketing and how it operates as a whole which is great now i can it from anywhere and any time.

By Dyutiman B

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Dec 25, 2020

Best course with out of box thinking and accurate predictability of future equipping us with knowledge that will be valid throughout the future.

By vadirajan h

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Aug 12, 2020

greatly overwhelmed by the experience of learning through online classes especially teacher is very good and clearly explains things in details.

By Saba R

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Jul 9, 2020

Super website /platform for providing opportunities to everyone whose can not afford courses fee the site give financial aid.

Thank you coursera

By Jerwin A A

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Feb 21, 2020

I've learned a lot on the concept of digital marketing. The course is very practical and can be applied in my line of work and future business.

By Vishal A

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Mar 11, 2019

I would recommend this course. From the start Professor Aric makes it a bit more than course. It is bit easy but still, its an informative one.

By Szabolcs P K

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Oct 24, 2016

Clearly structured and very informative. Assignments are fun, challenging and require the use of all marketing practices. I enjoyed this course.

By Rodolfo G U

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Sep 12, 2016

Excellent option for those with no preview experience on marketing. Really enjoyed the content and found it very useful for my professional life

By Mary N

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Aug 28, 2015

Very helpfull. It explains clearly how the digital world is chansing and the effects on marketing mix (product, promotion, placement and price).

By Timo W

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Jan 28, 2022

very well structured course. Highly relevant for all who want to understand how the 4Ps of marekting work and change in a digital environment.

By Ara V

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Jul 17, 2021

It was a great course with a very knowledgeble and warm professor! I've learned the basics of Marketing in a Digital World. Thank you Illinois!

By Sevinj T

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Jul 14, 2021

It was easy and very interesting course. I have learned a lot of things regarding to the Marketing. I recommend everyone to enroll this course.