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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,863 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

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1026 - 1050 of 5,306 Reviews for Marketing in a Digital World

By Beril P

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Feb 3, 2021

This course helped me to understand the core of marketing, I really appreciate for instructor and informative course. Thank you for everything.

By Muhammad S S D

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Aug 5, 2020

This is my favorite course in Coursera so far . I would recommend this course to anyone who is willing to learn modern marketing fundamentals .

By Dhwani J

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Jul 12, 2020

Best course I have done till date! It is so interesting, the way of teaching via real life examples even gains your knowledge about the things.

By saeed m b

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Jul 5, 2020

It was very useful to understand how the digital marketing impact on the 4p and use of the digital world to the advantage of existing business.

By Sharang R

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May 23, 2020

The course was well formatted with good number of examples and really helped me in learning how the marketing mix has changed with digitization

By CHEVULA N R

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May 2, 2020

It's been wonderful course, i can able know wonderful concepts, teachings , modules ,academic reviews and professor teaching awesome. Thank you

By yekaterina k

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Dec 8, 2018

Great course for beginners in the marketing field. Lectures very informative and well structured with video , transcript, and reading material.

By Deleted A

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Apr 7, 2018

I have never taken an online course let alone a marketing course. I came into the course not knowing what to expect and I am happy I enrolled.

By Maryna M

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Nov 23, 2017

this course gave me basic knowledge from marketing and showed them on digital world. I like example and practice task that were in this course.

By Sameh A

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Sep 22, 2015

This Course full of information which i was not aware of ,

really thanks to professor Rindfleisch in addition, special thanks to Coursera Team.

By Jennifer M

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Dec 22, 2021

This course has given me the chance to learn something I've wanted to get into for a while! I'm very happy to be able to learn at my own pace.

By SONALI

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Oct 31, 2020

I thank the instructor for making me able to understand the details of Digital Marketing in today's contemporary world in such a lucid manner.

By Steven D

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Aug 8, 2020

Many of us are familiar with marketing mix of 4Ps in a conventional way. However, this course sheds new light onto 4Ps in today digital world.

By Ranjali R

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Aug 3, 2020

A whole new insight into digital marketing and how marketing is changing due to the rising digital tools. Amazing lecture by Aric Rindfleisch.

By Sadia S

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Jun 16, 2020

This course is well-structured and I had learned a lot of things regarding the emerging trend of digital marketing in today's digital world...

By Pranav S S

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May 3, 2020

Learnt a lot from this course. Our Course instructor Aric Rindfleisch was amazing. The content of the whole course was refreshing and amazing.

By loly f

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Jan 2, 2020

I Know more about Digital Marketing and I Know about companies it has many exercises and the instructor was Excellent Its Interesting course

By Georgios D T

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Mar 11, 2019

Grande conteúdo, testando em paralelo ao conteúdo reforça a aprendizagem, o formato do curso é muito bom, obrigado Coursera pela oportunidade.

By LUCAS R D S

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Jan 30, 2019

O curso é muito bom, terminei ele em 01/2019 e acredito que mesmo o material não sendo tão recente, ainda tem um grande impacto no aprendizado

By shanila r s

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Nov 8, 2022

This course has helped me learn alot about business strategies and different skills. This course has taught me alot and I have improved alot.

By Ekram

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May 19, 2021

Great course. I learned a lot from this course. It is very knowledgeful. And I had great time while doing assignments and gaining information

By Deleted A

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Jan 22, 2021

I simply love you guys just want to say thank you for the opportunity to study and better my conditions on living. Thank you remain blessed.

By Maria E

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Dec 8, 2020

Easily communicated information surrounding marketing techniques and strategy. Informative, educational, motivating, and entertaining course.

By Garry P S

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Aug 10, 2020

very nice course from a professional professor with real life world example! I am glad to be able to attend this course. You guys should to !

By Shirin N

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Jul 13, 2020

Make you think wider. Very useful course. It totally changed my view to economy and marketing and made me deeply look at what is going around