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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,733 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.



Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

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1051 - 1075 of 5,281 Reviews for Marketing in a Digital World

By Nejat Y Y

Sep 18, 2019

I learned a lot and it was a very interesting and educational course, i cant wait to specialize. Thank you for giving me this chance coursera

By Анастасия К

Apr 20, 2016

It was a great experience and i'm very grateful for this opportunity.

Learning process is very engaging and interactive.

Thank you, Professor!

By Fadel H

Sep 6, 2021

This course has thought of marketing in a simple fast way and has broaden my perspective about the digital business world. I really love it.

By Christine B

Jan 13, 2021

Really great course! Well paced, never too much or too little to work on, and so much info packed into succinct, easy to comprehend lessons.

By Duke

Oct 4, 2020

This course was an eye-opener for me; it introduced me to new concepts and thought processes, which are quite vital in this new digital age.

By bekha r

Sep 3, 2020

The content is good and easy to understand. It also helps you to think and it allows you to apply what you learning to real life businesses.

By shubham s

Aug 29, 2020

this cource was a very good cource as well as helpfull we learn about importance of digital marketing and why its important bin todays world


Jul 5, 2020

I have really learnt a life changing lesson and am presently planning on making something great that can change my life and earning for life

By Risat R

Jul 3, 2020

One of the most amazing MOOC out there. I have learnt so many things and find it very useful for my future plan. Thanks a lot for uploading.

By Samruddhi R

Jun 14, 2020

Good , I have learnt many things in first course only and many more to complete . The Professor has got tremendous knowledge to this field .


May 4, 2018

Love the course and most of all that I can implement it right away at work. This is exactly what I want, not just learning buy applying it.

By Daniel R

May 1, 2016

This is a fantastic introduction to the digital marketing arena. Really excited to move forward with the rest of the specialization courses.


Sep 6, 2021

Es uno de los mejores cursos que he tenido, las conferencias y la manera de llevar el curso es muy dinámica y resulta muy atractivo y útil.

By Natalia G

Jul 7, 2021

i loved this course! The teacher was so good explaining every topic and also the examples were excellent to understans better every module


Jun 12, 2021

This is one of the best online course that I have been studied ^^. I love this course. it provides the basis of the digital marketing mix.

By Ismahan M H

Feb 3, 2021

Thank you.

Thank you for being so perfect. For being exactly what I needed. For teaching me so much -both about the world and about myself.

By Sammy M

Oct 25, 2020

It's just a great course, full of new & digital marketing sciences and strategies, and what could be more beneficial to us more than this ?

By Penny K

Oct 6, 2020

Quite interesting content and engaging educational approach! If you are a beginner in marketing and interested in it, I would recommend it!

By Aldwin M

Oct 3, 2020

Very helpful and very nice! This course is very different from the learning materials that were given during college, and I really love it!

By Nikhail H

Sep 15, 2020

This is an excellent course. I've learnt work that will definitely benefit me in the real world. The videos are well made and very precise.

By Tan E S

Aug 26, 2020

Great content. Great Lecturer. I enjoyed the Tesla assignment the most & fascinated with the prospect of the 3D printer technology. Thanks.

By Deleted A

Jul 9, 2020

Its a great Course that gives you the back bone of Digital Marketing. Dive into it and experience your new adventure of Digital Marketing.

By Noura M A

Jun 18, 2020

Its was one of the most amazing courses i have take ever ! all of the object include in this course was very interesting ! i really like it

By Harshit K

Jun 17, 2020

It is really nice get an education from here . they have best faculty to teach and the best part is that they gave us an assignments daily.

By sangamitra n

Jun 10, 2020

Loved the course structure and case studies. The professor was amazing and he was so enthusiastic. Loved the content of the course as well.