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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

13,152 ratings
4,230 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews

Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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1426 - 1450 of 4,134 Reviews for Marketing in a Digital World

By Sunil S

Nov 20, 2020

This was a wonderful experience learning from you. Specially our professor is amazing.

By Logeswari A M R

Oct 11, 2020

Easily understand what the professor teaching and excellent course. Thank you coursera

By Mrs A S

Sep 1, 2020

Loved the course and learning from the instructor. His way of explaining is very good.

By Gonzalez C A

Aug 24, 2020

Me gusto mucho el curso. Me parece un enfoque muy dinamico de las tradicionales 4 P's.


Aug 1, 2020

It is very informative. Generally I do not write a review but this course made me too.

By Salvatore C

Jun 9, 2020

Interesting and engaging. Prof. Rindfleisch made the lectures and exercises enjoyable.

By Akshay J

Apr 10, 2020

I am totally impressed by teaching and i enjoyed the learning process thank you guys .

By Jobin J J

Dec 11, 2019

Great start for the specialization covering the basic principles of Digital Marketing.

By Alex M

Nov 5, 2018

Fascinating course with a great deal of relevant information. I learned a lot from it.

By Biplab K S

May 23, 2018

Lot of things to learn from this course if we want to enter into digital life. Thanks.

By Rayssa M M M

Feb 19, 2018

Super recomendo a iniciação ao curso de Marketing in a Digital Word conteúdo incrível.

By eva g

Mar 13, 2017

A very interesting course. Good explanations, excellent readings and great study cases

By Orlando C

Feb 2, 2017

Got really great information and even more confidence for my digital marketing future.


Feb 29, 2016

Gives a very good undestanding of current mayor trends in Marketing in a Digital World

By Meet J

Oct 30, 2020

great course got to know many insights abt social media marketing. One of best course

By R K

Jul 30, 2020

Professor Rindfleisch is a great teacher, really enjoyed the course.

love from India.


Jul 22, 2020

Learned a lot in a very simple, and interesting manner, the videos are made very well

By Harsh a

Jun 27, 2020

a great experience to study and revise my marketing course. thanks to the university.

By Woradee W

Jun 8, 2020

Absolutely suggested to learn because you will get more updating about digital world.

By Anukriti G

May 28, 2020

this course was amazing and i learned a lot of concepts related to digital marketing.

By keren c k t

May 3, 2020

Great course. i learned a lot and i am so happy i was given the opportunity to learn.


Apr 23, 2020

Examples are the best in this course because of this understanding concept is easier.

By Zahra A S

Mar 4, 2020

Very easy to understand for marketing beginners, very insightful and makes you think.

By Amaryllis S

May 30, 2017

I enjoyed this course! Thank you for the opportunity to learn something so important!

By Viral D

Aug 21, 2016

Really worth it. I am planning to complete all 6 courses and might take more as well.