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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

9,394 ratings
2,984 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews


Oct 09, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.


Jun 28, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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1476 - 1500 of 2,922 Reviews for Marketing in a Digital World


May 23, 2020

Nice lecture .students like me got benifited


May 17, 2020

Its a very useful platform to gain knowledge


May 14, 2020

very useful course gained a lot of knowledge

By Walid A E H

May 10, 2020

excellent course i really enjoyed the topics

By Полина

Apr 27, 2020

This is a very interesting course! Thak you!

By Sajal

Apr 11, 2020

its really a good course worth spending time

By ozge

Mar 19, 2019

great course and excellent manner of telling

By Qianyi h

May 15, 2017

wonderful course with great acdamic insight!

By Elisabeth F

Dec 18, 2016

Very good introduction to Digital Marketing.

By Muhammad A A

Sep 08, 2016

Great Course

Thanks Professor Aric

Good Luck

By Dilip V

May 30, 2020

A great course to do, excellent experience.

By Arturo O S

May 06, 2020

Good and actual topics, and good exposures.

By Mahfud S

Apr 19, 2020

Excellent course with contemporary examples

By Viral D

Nov 05, 2018

Awesome course. Learnt a lot of new things.


Nov 13, 2017

Being a student again couldn't be more fun.

By Melanie D

May 24, 2017

Great course! Learned a lot from prof Aric.

By luis

Nov 24, 2016

awesome course,with an awesome instructor!!

By Gilles M

Nov 24, 2015

Ideal mix of teaching lessons and exercises

By Isha B

Jun 19, 2020

course was very informative and and useful

By Asiimwe M

Jun 11, 2020

Very great at equipping people with skills

By nazlı a p

May 15, 2020

Amazing lecturer! Well-prepared materials.

By Manjula G

May 12, 2020

Good experience learning digital marketing


May 12, 2020

Great course. i liked the way of teaching.


May 05, 2020

i am very much satisfied with the teaching

By Yashwanth K D

Apr 18, 2020

A best course for a beginner don't miss it