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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

13,269 ratings
4,256 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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1551 - 1575 of 4,162 Reviews for Marketing in a Digital World

By Leandro A d S

Mar 21, 2019

It is an amazing course! Full of content. I strongly recommend it to everyone!

By Harsh G

Sep 22, 2018

A must recommended course before going deep into digital aspects of marketing.


Sep 23, 2017

I really enjoyed this course and I have learned a lot. Definitely recommended!

By Jaime A M B

Aug 13, 2017

Excelente course, very intuitive and very well explained! Totally recommended!

By Darren B

May 13, 2017

Great insights with up-to-date information. The professor makes the class fun.

By Sabiha K

Oct 31, 2020

this course is useful in digital field. the professor aslo good an excellent.

By Martina D

Sep 28, 2020

Amazing course! Professor Aric Rindfleisch explains all the topics very well!

By Liong S E

Sep 1, 2020

good course to learn new terminology and trends in digital world of marketing

By Selvin P

Aug 3, 2020

Awesome course, gives us a clear idea of how things are changing drastically.


Jul 22, 2020

Really amazing course, the professor taught extremely well.Thank you coursera

By Tanmay K B

Jul 12, 2020

This course helps me to learn about digital marketing and marketing strategy

By Manav P

Jun 26, 2020

Overall, it gives a gist of how new businesses models are working on internet

By Durlav R

Jun 6, 2020

I have truely enjoyed the course and got the opportunity to learn new things.


Jun 5, 2020

Its nice course for the beginners to start their career in Digital Marketing.

By Max F

Mar 6, 2018

Generally, the lectures are really interesting, and the format is convenient.

By H M B Y

Dec 14, 2017

It is a great course. Specially those who have some interest about marketing.

By Bilyana H

Aug 28, 2017

I really enjoyed the course, it was very interesting and useful at same time.

By Mallisetty v p

Oct 19, 2016

Course is desigend well with intersting industry examples.Thank You Coursera

By sandeep g

Sep 12, 2016

Excellent course to learn and understand basic concepts of digital marketing

By Khaled T

Aug 1, 2016

Very useful course, interesting enough to let me continue My Specializations!

By Karla V

Jun 26, 2016

Great course. I'm a fashion designer and this course has been really helpful.

By Anita K

Dec 1, 2015

I really liked this course. I am glad I chose this as my first online course.

By Javier B A

Nov 4, 2015

It is an excellent course in all senses:content and methodology,

Great teacher

By Mert K

Nov 12, 2020

Very succesful and enjoyable course from a great tutor! Thank you very much.

By Vivien Z

Oct 6, 2020

Very good course, i learn a lot of marketing knowledge! Thank you professor!