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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

13,136 ratings
4,225 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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1576 - 1600 of 4,131 Reviews for Marketing in a Digital World

By Angelei M C T

May 5, 2020

Great course for those who would like to pursue their Marketing Profession.

By Dr. P M

May 4, 2020

It was an amazing course. The content was commendable and very informative.

By Ajmal P

May 2, 2020

Gave insight to lot of new emerging concepts of marketing in digital world.

By Nikita L

May 1, 2020

Great course for me and worth to try if you're into the world of marketing!

By Tlhopane

Jun 10, 2019

Learning was made fun and very interesting. The assignments were great too!

By Sourabh C

May 26, 2019

Very good course to get updated about what's happening in the current world

By Rabochikh A V

Jan 18, 2019

The course was very productive and interesting, I recommend it to everyone!

By Maria S

Nov 22, 2018

very comprehensive study with case study to test the knowledge practically.

By Nitin S

Sep 20, 2018

great course details helped me for better perspective for digital marketing

By Vaishnav S

Feb 14, 2018

This Course was amazing. It helped me learn the basics of digital Marketing


Jan 8, 2017

I was unable to complete my session due to time bound and my busy schedule.

By Ganeshkumar

Oct 9, 2015

This is, One of the best course design, material and delivery, Thanks a lot


Oct 17, 2020

This was very informative and the lecture staff made it pleasant to follow


Aug 9, 2020

Very informative course with examples to understand each concepts clearly.

By Krishana K S

Jul 27, 2020

Provide basic knowledge related utilization of Marketing in Digital World.

By oren h

Jul 13, 2020

I gained knowledge of marketing concepts. it was a very interesting course

By Ayla R

Jun 30, 2020

Loved this course! Very informative. I really enjoyed all the assignments.

By maria j m

Jun 26, 2020

I enjoyed my time learning here, and i will continue pursuing more courses

By Akshat M

Jun 11, 2020

This was very informative and hepled me to gain knowledge about this field

By Imtiaz A

May 31, 2020

Great course. The topics taught seem very relevant. Prof. Aric is awesome.

By Foo Y Y

May 24, 2020

I like this course very much. I gain more knowledge in 4P (Marketing mix).

By Hyo S L

Oct 3, 2019

Very good lecture and insighted professor. Its really wonderful.Thank you.

By Greg D

Aug 3, 2019

Good opening course. Easy to follow and the exercises forced you to learn.

By Sunday C J

Sep 25, 2017

Great course with some good eye opening real world example and case study.

By Pooja G

Aug 25, 2017

A very helpful course, explained with very good examples and case studies.