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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,053 ratings
5,187 reviews

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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1651 - 1675 of 5,117 Reviews for Marketing in a Digital World

By md. i

Jul 23, 2018

Really loved the course because of awesome professor, well designed and interesting content.

By Saptaparna G

Jul 28, 2017

The course was very informative and I have gained from the course and enriched my knowledge.

By Enric C

Feb 11, 2017

I was afraid to begin studying again, but finally was one of the best things I done, thanks!

By Randy T J H

Oct 21, 2016

Great course, great lectures, and good subject and content examples and course materials. :)

By Matheus M

Jul 28, 2016

Excelente professor, vídeos explicativos e trabalhos em grupo fortalecedores ao aprendizado.

By C. T W I

May 12, 2016

This course was outstanding in it's presentation, content, and seamless ability to progress.

By Akhila J

Mar 9, 2016

Loved Every minute the session. Thanks Aric foe making my first course in Coursera Memorable

By Mohd T

Mar 1, 2016

Its an Excellent course for any beginner , with good material and lectures and case studies.


Mar 25, 2021

Thank you so much!! the 3-4 modules were the best in my opinion , I learned a lot from them

By Luigi J

Feb 2, 2021

Insightful strategies. I learned a lot of different digital different marketing strategies.

By Harlem A P

Oct 1, 2020

Thanks! I really appreciate the time on this course and all that I have been able to learn

By elwan

Jul 31, 2020

it's great to learn new thing, especially for me a fresh grad student in this pandemic time

By Saeed N

Jul 13, 2020

One of the nice Courses that everyone who wants to be a successful marketer should take it.

By Arvind K G

Jun 17, 2020

He help worwith Task & Always assists coworkers that are having difficulty with their tasks

By Shehroz J

Jun 13, 2020

Very well made and informative course filled with great practical examples and assignments.

By Puja K

Jan 5, 2017

Excellent course. the supplementary reading links especially is so helpful and interesting.

By Mansi P

Mar 8, 2021

It was an amazing experience. I have learned many new concept in digital marketing course.

By Niloofar S

Feb 12, 2021

Very relevant topics and coherent syllabus. Enjoyed my time learning! Thank you very much.


Sep 25, 2020

Excelente Oportunidad para aprender del mundo del Mercadeo Digital. Metodología EXCELENTE!

By Pravarti B

Sep 18, 2020

very helpful. Go for this one. you'll learn many different things about digital marketing.

By Rzuji D

Aug 28, 2020

I like how the instructor explain the materials clearly and give real case in the world :)

By Joel G Y J

Jul 29, 2020

Well structured. Thoroughly enjoyed the video lectures. The instructor made it interesting

By Angela F

Jul 18, 2020

Great course! I’m a beginner and I’m happy as everything was clear and easy to understand.


Jun 20, 2020

Its amazing and the content is fresh. It engages me. Nic teaching. I admire you professor.

By Atul S C

Dec 17, 2019

Good course content, cases. a different approach of the Marketing Mix in the digital world