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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,709 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.


Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

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1726 - 1750 of 5,272 Reviews for Marketing in a Digital World


Sep 30, 2020

great source of knowledge and people from othe field can also learn a lot from the course

By Dr. B P S C

Sep 9, 2020

Excellent Course and comprehensively covers all the Fundamental concepts of Digital World

By Firoz K

Sep 6, 2020

It was a wonderful Course ever and hopefully it will good impact for future work as well.

By Abhishek S

Sep 3, 2020

This is a very informative course. Each and every concept has been explained Thoroughly.

By Ankur P

Aug 9, 2020

Amazing to see how the Professor has kept the content of this course fresh yet relatable!

By Harsh R

Jul 31, 2020

This course was very interactive and enjoyable to learn the Marketing in a digital world.

By Shashank T

May 20, 2020

The content discussed is very insightful. Covers the basics related to the marketing mix.

By Deleted A

May 6, 2020

great experience. Learn lots of new things. Thank you so much for this great opportunity.

By Saswat P

Apr 24, 2020

awesome course by coursera i loved it i will suggest this course to my family and friends

By Awais S

Mar 11, 2020

Theory-based fundamental digital marketing course to start a career in digital marketing.

By Priscah E

Sep 29, 2019

Really good insights of how marketing has transformed with Digital tools! A great course!

By Christopher A

Sep 1, 2018

This course is definitely a plus and on point for anyone interested in digital marketing.

By 谢以立

Mar 30, 2018

课程视频不长,但是学到了很多非常好的idea,而且有中文字幕,对于英语还不够好的我来说非常人性化。课后练习也非常精炼,帮助我会议巩固了学到的知识。 这门课程改变了我对营销的认识。

By Abhay P

Sep 21, 2017

Aspiring students making a career in Digital marketing, it will be a jump start for them.

By Lika G

Apr 12, 2022

The course is amazing, the sturcture of the course and privided material is very useful.

By Maria J G d C

Aug 7, 2021

Great teacher. Great content. thank you. This was my first experience and I do recommend


Jul 12, 2021



Nov 5, 2020

I liked the instructor very much, would really like to attend one of his offline classes

By Neeru J

Oct 1, 2020

Excellent course , thanks a lot professor for teaching such a wonderful course.

good luck

By montaser b

Sep 28, 2020

it's wonderful experience with good material and I hade a lot of information !!

Thank you

By 18 7 S A

Sep 21, 2020

It was a wonderful experience with all new ideas and different perspectives on the 4 Ps.

By Fahad F

Sep 21, 2020

This is very user friendly platform to continue this course. I LOVE IT.. THANKS COURSERA

By Cephora M

Sep 8, 2020

Very beautiful course and the lecturer is very great. I'm grateful for this opportunity

By Shahzeb Z

Jun 12, 2020

Great Experience ! Concepts supported by corporate Case Studies and Academic Researches.

By Liu C

May 29, 2020

Thank you for the course. It is really interesting with up-to-date themes. I enjoyed it!