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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,168 ratings
5,222 reviews

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

MS
Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

SS
Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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1726 - 1750 of 5,151 Reviews for Marketing in a Digital World

By Ayyappadas R

Apr 18, 2020

its was a great course helped me a lot to develop skills and ideas of different products

By Laurent L

Mar 25, 2020

Very good introduction to Digital Marketing!

I will definitely proceed to the next class.

By Ghayas A

Jan 15, 2020

Wonderful experience to take this course, very informative and a great learning process.

By gowtham s

Sep 22, 2019

Absolutely helpful.An amazing course which details the changing digital world around us.

By Ahmed S M A

Feb 27, 2018

Aric Rindfleisch, John M. Jones Professor of Marketing Excellent I wish him more success

By Tudor-Constantin N

Aug 18, 2016

From the first video, I found out new informations that will help in my marketer career.

By Amanda I

Jun 18, 2016

Simple to use, great information with both academic and real-life examples to reference.

By Leanedra G

Nov 9, 2021

I​t is a very insightful course. It made me feel as though I was back in College again.

By MOHAMED U S

Sep 17, 2021

It's a quite good experience about this Course so thanks for your opportunity Coursera.

By Rafay Z

Sep 7, 2021

T​his course is the best way for anyone to learn about the basics of digital marketing.

By Abdelhameed A

May 7, 2021

يحتوي هذا الكورس علي العيد من المعلومات الهامه والمهارات ايضا المهمه حول التسويق الرقمي

By Gennifer H

Apr 5, 2021

I really enjoyed this course. I have many take-aways that I can use in my current role.

By Vinuja S

Nov 24, 2020

I Learn so Much about 4P's and it was great , good lecturers thank you for this Course.

By Emma H

Oct 1, 2020

Learned a lot from this course, can't wait to begin the next one in the specialization!

By Ammu P

Sep 2, 2020

Excellent course... Loved each session. Achieved a lot of new information. Thank you...

By Abrar A

Aug 13, 2020

Awesome!! I learned so many things that are completely new and applicable to real life.

By Aishverya

Jul 14, 2020

LOVED THE METHOD OF TEACHING BY PROFESSOR AND ALL THE LECTURES WERE VERY KNOWLEDGEABLE.

By Marie H S

Jun 6, 2020

Great course, the cases are very interesting. I really enjoyed the 4 weeks of learning.

By TANVI K

Jun 1, 2020

Excellent Course!! Very well taught by Professor Aric. Big Big Thanks to him & coursera

By Mahima L

May 18, 2020

A very good course. I have learnt a lot and teaches us that there is more to marketing.

By Manish K M

May 17, 2020

Amazing.....

ti is a excellent course content and way of presenting is elegant.

Thank you

By Anuradha G

May 5, 2020

Excellent course material. very good videos and exercises. A good course for beginners.

By pamela v

Oct 26, 2017

Very good, introduction is easy to understand and faithful to the type of work we'll do

By Atul D

May 22, 2017

This is very good course and provides you with details on 4 Ps. Assignments are fun and

By Samapti B

Dec 12, 2016

Good experience. Case assignments were really helpful to understand the concept deeply.