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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,736 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.


Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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1801 - 1825 of 5,282 Reviews for Marketing in a Digital World


Jul 22, 2020

Learned a lot in a very simple, and interesting manner, the videos are made very well

By Harsh a

Jun 27, 2020

a great experience to study and revise my marketing course. thanks to the university.

By Woradee W

Jun 8, 2020

Absolutely suggested to learn because you will get more updating about digital world.

By Anukriti G

May 28, 2020

this course was amazing and i learned a lot of concepts related to digital marketing.

By keren c k t

May 3, 2020

Great course. i learned a lot and i am so happy i was given the opportunity to learn.


Apr 23, 2020

Examples are the best in this course because of this understanding concept is easier.

By Zahra A S

Mar 4, 2020

Very easy to understand for marketing beginners, very insightful and makes you think.

By Amaryllis S

May 30, 2017

I enjoyed this course! Thank you for the opportunity to learn something so important!

By Viral D

Aug 22, 2016

Really worth it. I am planning to complete all 6 courses and might take more as well.

By João C

May 9, 2016

Good precious insight of the marketing in this present era.

Thank you very much.


By Ricardo G P

Mar 17, 2016


the course itself is an example of the potential that digital marketing have!

By Nelson D C G

Feb 8, 2016

I think the whole process was very well composed and really enojoyed all the classes.

By Poorvi J

Dec 2, 2020

amazing course and teacher was also great completely understood each and everything

By Gayathri B

Nov 28, 2020

The best Moocs learning experience! which I never got from other learning platforms.

By Divya G

Oct 16, 2020

I just want to let you know that its been a great learning for my professional life.

By Alevtina T

Jun 11, 2020

Vey joyful and informative material. Thank you so much for new skills and knowledge.

By Arun P S

May 21, 2020

Very good course for someone who wants to understand marketing in the digital world.

By Steven R F

May 7, 2020

Great Course! Very helpful in helping to understand Marketing in the Digital Space.

By Samuel e

May 5, 2020

i love the way you teach class and humor are really makes me calm. thank you so much

By Chris E D

Apr 28, 2020

Excellent course! I learned more than I expected. I really enjoyed the case studies.


Apr 28, 2020

Very beneficial and recommended for those interested in digital marketing of the day

By Ilham P R

Apr 9, 2018

It's really an interesting course and very applicable in daily life. Nice, very nice

By Diego A E S

Apr 10, 2017

is very interesting! there are a lot of example and case about Marketing in digital.

By Davit M

Nov 22, 2016

Very useful, practical, with practical examples and high involvement of the student.

By Wong W S

May 17, 2022

love the content taught in the course. Very relevant and i believe it helps my job