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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,415 ratings
5,288 reviews

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.


Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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1951 - 1975 of 5,224 Reviews for Marketing in a Digital World

By Amith K V

Jul 3, 2019

it is very useful and helped me to enhance my skills in digital marketing...

By Pratistha S

Apr 10, 2018

This course gave me a good understanding of how the 4P's work in a digital s

By Mauricio P

Apr 12, 2017

Great learnings!! Definitely helpful and eye opening. Going for the 2nd one!

By Renuka K

Nov 9, 2021

Very well structured. Pushes us to do plenty of new stuff, for assignments.

By Amir A

Jul 26, 2021

It gave me a profound insight in the digital marketing. Thank you Coursera!

By Kamalee M

May 15, 2021

It was a great experience learning this course !! Thank u soo much Coursera

By Hana F

Mar 5, 2021

Thank you so much for lecture who have taught me, it is very helpful for me

By Nirupam M

Feb 25, 2021

As expected , very rich content . It helped getting knowledge in this area.

By Gabriela A

Feb 16, 2021

Very clear, with many interesting pieces of information, very good teacher!

By Andromache P

Feb 5, 2021

Great course. I learnt a lot of things about marketing in the digital world

By Abderrahmane B

Dec 24, 2020

Wordl-class course with all the up to date knowledge and skill it provides.

By Daniel O

Dec 14, 2020

Excelente, siento que aprendí más que en toda la carrera en mi universidad.

By Judy M

Dec 10, 2020

I really enjoyed this course and how you can work at your own pace with it.

By Mayank J

Oct 20, 2020

this is amazing you will learn so many things with highly educated teachers

By Sheetal T

Jul 9, 2020

It was truely the best course i have seen. Thank you ARIC.You were amazing.

By Deleted A

Jul 2, 2020

It's really great. I'd say, its FANTASTIC!!!!!!! Thank you so much Mr. Aric

By Ashish K

Jun 8, 2020

The course was good and easy to learn with the flexible timing of learning.

By Mannat S

Jun 8, 2020

I learnt so much through this Course. Much recommended to all the students.

By Bibiana G S

May 31, 2020

Great topics, and the teacher makes the course very interesting and catchy!

By phakjira s

May 23, 2020

I had improved my knowledge and skill from this course thank you so much 😊

By Rajashree S

May 19, 2020

Great course which gives a hands on ecperience with different case studies.

By Jude Q

May 18, 2020

The course was super beneficial and covers many new and intriguing subjects

By Angelei T

May 5, 2020

Great course for those who would like to pursue their Marketing Profession.

By Dr. P M

May 4, 2020

It was an amazing course. The content was commendable and very informative.

By Ajmal P

May 2, 2020

Gave insight to lot of new emerging concepts of marketing in digital world.