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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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2026 - 2050 of 5,308 Reviews for Marketing in a Digital World

By Riya J

•

Jul 27, 2020

Amazing lectures by the professor, in depth knowledge and great examples!

By Koh W B J

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Jul 20, 2020

Comprehensive course. Better understanding on Marketing in digital world

By manne s

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Jul 15, 2020

It was great experience

I learned about lot of marketing strategies also

By Ulkar A

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Jul 8, 2020

an amazing course, amazing instructors, valuable informations. Thank you!

By tapan s

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Jul 2, 2020

Awesome course Really Liked the examples and Fun videos along the lessons

By madhvik g

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Jul 1, 2020

overall its superb. it taught me new thing about marketing world globally

By Nilotpal B

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Jun 12, 2020

Must do course for a business professional ,especially a digital marketer

By F - Y

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Dec 27, 2019

This is an outstanding and comprehensive course that i recommend for all.

By Kalliopi M

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Sep 23, 2018

Innovative approaches and ideas for marketing implementation! Well done!!

By Maria G B

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Sep 26, 2017

Enjoyed the self paced studding along with a class full of great content.

By Arpit J

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Sep 23, 2017

Excellent course with relevant content in today's digital marketing world

By Eric B

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Nov 16, 2016

Great holistic view of the past, present, and future of online marketing.

By Sathyanarayanan S

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Nov 8, 2016

Excellent course with great real-life examples of emerging Digital Market

By Manuj A

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Sep 18, 2016

Detailed

Engaging

The assignments need thought and effort - makes you learn

By Anish G

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Feb 11, 2016

Well explained easy to understand and concepts which matters in real life

By Camilo V

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Nov 20, 2021

I like the professor, he goes straight to the point with great examples!

By Thành T H

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Sep 3, 2021

Wow wow wow, this course so amazing. I can not know say things rightnow.

By Amilcar J L R

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May 28, 2021

The only evaluation I can give to this course is EXCELLENT in every way.

By Chahat

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May 26, 2021

A very insightful course which is taught extremely well. Learned a lot!

By Raghava B S K

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Feb 10, 2021

Extremely worth it. never gets boring. At the end we learn many things.

By xinyi m

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Dec 14, 2020

I like this course very much, very new perspectives, very new literature

By Julio E B A

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Sep 6, 2020

This course was really incredible, it encouraged me to study Marketing!!

By Martha L A D

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Sep 1, 2020

Excellent course! I learned a lot about marketing mix in a digital area.

By Saurabh A

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Aug 10, 2020

Using the case study method for very good for understanding the concepts

By Abhiram B

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Jun 25, 2020

Great content and the case study helped a lot to understand the concept.