With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
By Moayed A•
Very good course and I would absolutly recommend it to each and every one who has intrests in marketing. Moreover the teacher is quite brilliant and very good in delivering concepts.
By Hanifa I•
some of the material needs update, like the Redlaser case.
otherwise, this course changed my perception about online learning. It was interactive and the case studies were creative.
By Raveendra S•
Found Prof Aric's teaching style the best in this specialization, among the 3 instructors. He engages, has lively presentation and has provided a variety of interesting activities.
By ishu s m•
great content. got to learn many skills and strategies of marketing which i never notice in usual days.
Aric Rindfleisch is great tutor. quizzes and case study are very interesting.
By Brett C M•
The course is excellent. I gave it 4 stars rather than 5 because in 2019 some of the links no longer work and points of reference are dated. The fundamentals are great. Thank you!
By Helena I C P•
Excellent course in terms of content, but being evaluated by colleagues is very painful because there are always people too competitive and not at all friendly in the feed-back
By Julie A A•
I like the structure of this course. It made the course easy and helps me a lot to understand the basic concept of Marketing in the Digital Age. I learned a lot from this course.
By Carolina S B•
The last part was a little out of time, because we are in pandemia so we weren't able to complete the assignment easily, maybe change it so other students don't have this problem
By Tushar B•
Very nicely organised course. With student interviews, and discussions with industry leaders the course provides a very insightful introduction to marketing in the digital world.
By Teresa B•
Good course with plenty of content to learn and discover. A little harder and more time-consuming to complete than others. Definitely not well built for international students
By Vishal G•
It is a good learning experience with hands-on exercises. This course provides insight into business & marketing in general. The concept of 4Ps is quite interesting and valuable
By Cristy T•
This course is great. Very interesting world of digital marketing out there that i wasn't aware existed. Found some new great things in the world thank you so much for sharing!
By Amogh p•
Professor was very knowledgeable and experienced and provided excellent guidance. Still, the course could have been more detailed. but the peer review tasks were interesting.
By Vaibhav M•
This was really great experience and the platform you provide to learn is really good for gaining knowledge as well as for future.Thank you for sharing knowledge and for all.
By Almetwaly A A•
I think I've gained new information in the transformation from physical to digital era, you will know more on the marketing mix in digital perspective.
I recommend this course
By Umang P M•
The course give you a basic knowledge about different innovative companies ,help us to understand how the digital marketing has been change the world and the way we interact
By Ramon O R S•
Very good course. I learned a lot. The phone app needs some work, and the page kept telling me I was overdue with my assignments when I wasn't. Maybe you could work on that.
By Umar I•
I found this course really fascinating. The key concepts, academic insights, exercises and assignments; all contributed towards real world and practical learning experience.
By Ana L M A•
Buenas tardes,el curso me parece interesante,no se ingles y no entiendo,me doy de baja al curso,cobran por el certificado,no tengo dinero.
Ana Laura Mendoza Acevedo
By Atulya M M•
I absolutely had no idea about marketing before taking up this course and now I feel much more confident with the marketing skills that I have gained throughout the course.
By Lama H I•
This course is great, and your case studies make it easier to learn and understand, i just wish you would remove the questions that weren't related to marketing in any way.
By Raguraman S•
The course covers the foundation of Marketing in Digital World. However, the course will be better if Mentors get involved more in the case study discussion and peer review
By Raquel L•
It was great course, full of insights and good content. I just wished it would have been more updated. Overall, it was great starting the Specialization with this course.
By Aditya G•
This was a great course. It helped me a lot about the digital tools that we use in our daily life. The course is well designed and should be taken by Marketing students.
By Satyajeet P•
Professor Aric is quite lucid in explaining the concepts and ideas. This course is really helpful for those looking to build fundamental knowledge of Digital Marketing.