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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,453 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!


Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.


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3801 - 3825 of 5,233 Reviews for Marketing in a Digital World

By Adil K G

Apr 4, 2020

Great course

By Dhruv B

Mar 31, 2020

very helpful

By Jonas R V d R

Mar 6, 2020

great course


Aug 20, 2019

great course

By Elkacimi O

Apr 8, 2019

Great Course

By Ekanki J

Mar 28, 2019

very useful!


Mar 26, 2019


By Kristen B

Feb 10, 2019

Great class.

By siddhant s

Dec 6, 2018

Great Course

By Sarunya W

Jun 6, 2018

Great Course

By Subrat G

May 8, 2018

Great course

By Prem P K

Mar 30, 2018

I loved it !

By Festus M E

Oct 28, 2017

Great Course


Jul 2, 2017

Rich content

By somya b

May 22, 2017

great course

By Deepak

May 19, 2017

Great Course

By Rishab H

Feb 28, 2017

learnt a lot

By Edgardo P A

May 16, 2016

Cool! genial

By Luka t

Apr 1, 2016

Great course

By Yaron B

Jan 7, 2016

Great basics

By Vishal R

Nov 3, 2015

Great course

By Jesús A

Oct 14, 2015

Great course

By Qian L

Oct 9, 2015

Bravo course

By Xavier W

Sep 4, 2015

Great Course

By MD. S B N

May 22, 2022

Good course