Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

This is a valuable course which tells you new innovative concepts about digital marketing, but I think many ideas introduced here are going to work for large businesses. so as a small business owner this course is not perfect for me.

In general I liked the course and content! However, some cases studies should be updated. The digital world changes dramatically fast and the course must follow it. We always expect to learn the latest trend and current examples.

Some good case studies and interesting content, but it's a 50,000 foot view of marketing. I was seeking a more technical and channel specific insights. This is much more conceptual and high level, so it was less useful for me.

I expected it to be related to marketing using social media. However, it is about 3D printers and 4Ps of marketing and how the digital tools are changing them. I strongly think that the course material needs to be updated.

I enjoyed this course on a high level.

It could use how to examples such as how to set up and run a digital marketing campaign.

Having stated the above, I would take this course again because it was fun.

Cheer, Victor

Too superficial and students exam method has this great flaw needing others students availablity to evaluate each others. On average it takes 3 days to get submissions evaluated holding you back to move forward.

This course would be more helpful if the content was updated. We are reviewing case studies and articles that are 3-4 years old. Updated, more relevant content would take this course from ok to great.

Too basic, lack of academic insights, too much simplification of the concepts.

Suitable and for sure insightful for participants without any business background whatsoever, but not for others.

Great learning overall. The down side I've found is that Peer review assignment, some of the peers don't review my assignments nicely, I tried to make interaction but seems not working.

It was a good course. A good started point. However, I would have liked for it to be more current. Some of the information is now outdated as we are in 2019 and so much has changed.

Given the great reviews I expected a lot more from this course. It does cover some new developments and provides good examples, but otherwise quite boring and standard fare.

This course definitely enhanced my marketing knowledge but I recommend it be updated. Assignments such as Red Laser should be updated considering the app has been shut down.

For the course it was easy to understand and clear which worths one more star. But sadly, I had technical problem with changing session and support was not very helpful.

The content of the classes is very good, but sometimes the teacher makes the class very monotone. As an online course I think it is important to have more dynamism.

Good start to the course. Though I feel more energy and enthusiasm by the instructors would uplift the course. Some content is not prevalent at present (outdated).

The content is already old and needs to be updated. Of course it is still actual, but still - the newest text are from 2014, so newer examples would be great.

The professor is a bit monotone, he needs to be more animated. There are too many assignments , not all can be done while living outside the United States.

The program started off great, but then took a turn where I wasn't sure if we were learning about digital marketing or how big box retails are struggling.

The concepts and knowledge this course covers are useful and practical. The length of the videos is the only thing I dislike. Sometimes they are too long.

some of the links/websites are not valide anymore. Perhaps the course should be refreshed. Otherwise a great experience with a lot of new information.

This course isn't what I anticipated. I see where many topics related to "marketing in a digital world", but most if any had a indirect relationship.

Overall okay, but feels quite outdated. As a marketing professional and child of the digital age I feel like the course didn't go deep enough.

Very elementary introduction of key concepts. Some of the material is a bit dated too.

Overall, it was structured nicely and not terrible.

some reading materials are too old, even from 2011 etc. Other concepts like 3D printing are not really relevant and not that mainstream.

It’s near to be as a general marketing more than digital.

Also the Material was old, we are going to 2020 should update the material.