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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

15,432 ratings
4,978 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how particular digital tools are changing the development of products • Explain how digital tools allow for a more active role in promotion activities and product distribution • Understand the role of the customer in setting the price of goods and services through digital tools This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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4426 - 4450 of 4,888 Reviews for Marketing in a Digital World

By Zeynep A K

Apr 3, 2016

Great class with good case studies. Aric is great teacher

By Maria

Feb 12, 2016

Interesting case studies, and a lot of usable information

By Michael H

Jul 16, 2020

I would consider updating the readings about the topics.

By Swayam A

Jun 12, 2020

Informative, and enlightens you with different concepts.

By Samit G

May 22, 2020

Course needs to be upgraded or revised to another level.

By afolabi o

Oct 10, 2016

remarkably well taught and full of refreshing insights .

By Aneena b

Mar 13, 2021

the course was effective and will be helpful in my job

By Shivalika M

Dec 21, 2020

Best with jargons and activities and real-life example.

By Ruth O

May 5, 2020

This course is so enlightening I will sure recommend it

By Subham S

Apr 16, 2020

This course really helps me to know about Digital world

By Manu A

Feb 9, 2018

reviews should be open all round the course duration...

By Rao M

Sep 25, 2020

A nice set of courses.learnt a lot from peers as well.

By Shuhanur R P

Nov 20, 2019

Excellent course. Learnt about many interesting thing.

By Bipin K

Feb 11, 2016

Great course overall, good lectures and good exercises

By Hasan R C

Jul 8, 2019

Very nice course on basic digital marketing concepts.

By Harshit S

Feb 18, 2019

I got to learn lot of new terms and marketing trends.

By Zeynep A

Dec 14, 2020

I like course,you can easily learn digital marketing

By Vantakula T

Nov 19, 2020

It is helpful to gain a basic knowledge on marketing


Jun 15, 2020

It has been indeed a whimsical learning experience..

By Tarun G

Sep 4, 2020

4P's of marketing is well explained in this course.

By Namira N 1

Jun 19, 2020

It was actually very good with lots of informations

By Ashutosh I

Jun 12, 2020

Got so many things to learn.

One of the best course.

By Rahul r

May 10, 2020

I learn in this course how to us the digital market

By Abdelhameed S A M

Dec 20, 2019

that is a great experience in future at technology.

By Aman b g

Sep 25, 2020

very helpful in getting the knowledge on marketing