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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

15,716 ratings
5,079 reviews

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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4451 - 4475 of 5,010 Reviews for Marketing in a Digital World

By Roua G

Dec 1, 2020

great course! very helpful and interesting in the marketing field

also great professor

By Michael A M

Aug 26, 2020

Very engaging course. Could use more relevant and modern-day companies for case study.

By shafiq m

Aug 6, 2019

A must do refresher course for marketing enthusiasts offered with several case studies

By Patricia

Apr 4, 2016

A good teacher!! Is helpful! And he explain clear and consise, i recomend this course!


Oct 31, 2020

great course, teach me how to use digital tool properly and how to make it efficient.

By Nguyen D

Apr 13, 2020

This course is of great help to me regarding the basics of digital marketing. Thanks.

By 刘楠

May 5, 2018

To a second language student, I hope the professor could be speak more clear English


Jun 2, 2019

UGC and 3-d printer I found exciting & please give assignments like Wikipedia type.


Oct 13, 2017

It's a great course for beginners in Digital Marketing to learn all the new trends.

By Ritupriya G

May 20, 2016

Very good insights. Thanks. I have thoroughly enjoyed this course and learnt a lot.

By Francisco A

Mar 23, 2018

Still needs go for deeper knowlede, with more difficult exercises and assignements

By Ankita

Oct 29, 2020

Its been 3 months of completion of course but haven't received certificate yet 😔

By Yingzhao Z

Jul 27, 2016

Very good course! Highly recommended for someone with no background in marketing.

By Martin A

Apr 1, 2018

Good insights and digital marketing basics.The course in general need an update.

By Tzu-Yun L

Oct 24, 2016

Very interesting and well-organized course, but some information is out-of-date.

By Toma Š

Oct 12, 2020

It was very informative and interesting course. I gain a lot of new information

By Rossen R

Jun 25, 2017

Excellent course, although some of the content may be a bit outdated from 2014.

By Ruchika T

May 10, 2020

The case studies helped me get a practical approach of the theoretical concept


Dec 1, 2018

love this course and it's materials, and many thanks to prof.

Aric Rindfleisch

By ana c s a

Apr 10, 2018

I really liked this course! The materials, the videos! It is a greta course.!!

By Shivam K

Jun 28, 2016

Not a very difficult one. but you definitely learn a lot from peer assessment.

By Anthony J

Jun 3, 2019

Great course! Learned A lot of new Things about Marketing in a Digital World.

By Kevin C

Jun 28, 2016

Great Insight, a very good course to review the 4P model with a digital lens!

By Daniel P B

Apr 20, 2020

Loved the course and the instructor, but the peer grading system needs work.

By LaKeisha W

Oct 28, 2017

This was a great refresher on the marketing four "P"s but in an updated way.