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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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426 - 450 of 5,308 Reviews for Marketing in a Digital World

By Marcel W

•

Oct 27, 2015

I really loved this course. It was very diversified with different sources and mediums. The course teaches not only the basics and the current situation but also goes beyond and introduces new technologies that will have profounf impact on digital marketing.

By Ravi T

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May 28, 2020

Best course on Digital Marketing. The instructor is easily understandable. Enough examples are given during the course. The exercise and honor assignments are well aligned with the course. Simply recommend it. Go for it!

word of mouth marketing.....done! ;)

By Miltina N

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May 14, 2020

Excellent presentation of the course material, Lectures and the overall course content. Thank you to the team that made marketing in a digital world a rich and informative course for anyone interested in learning about marketing in our modern digital word.

By Nida A

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Aug 14, 2017

As a person with no prior experience, this course has provided me with the necessary tools to be introduced to Digital Marketing. The resources were easy to digest, the instructor has a nice ability to simplify concepts and the material itself is enjoyable.

By Nimisha s

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Oct 12, 2020

I got to learn how digital revolution has been impacting the 4Ps of marketing mix and how firms have been innovately adopting the new strategies to their business and case studies help me to get my thoughts more open. Thanks to the professor and the peers.

By Xuan P (

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Oct 12, 2016

A very useful course with so many interesting exercises and real examples about Digital Marketing Mix strategies of various businesses. I feel like I learn even more practical knowledge about marketing here than at school! Thank you ASU and Professor Aric!

By Mini R

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May 21, 2021

I learnt a lot from this course digital marketing has always been my goal/career to learn, gain knowledge, and understand the process that how the world is changing with new ideas. Well, it's very important for this new digital world to learn this course.

By Johann D

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Jun 11, 2020

AMAZING COURSE!

I've learned so much from this course. The Professor is absolutely amazing! He teaches in such a good way. Each point is supported by examples and academic insights.

As a student, I couldn't ask for a better way to learn!

Thank you Professor!

By Ashish M S

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Dec 14, 2018

Content is very impressive and updated. For those who want to do some in digital marketing this course will really help to improve strategy according to upcoming digital tools. Also knowlwdge about price comparision tools is very essential and new for me.

By Mateo J U

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Nov 21, 2017

Great course!! I learned a lot, and I think that even though its a little old (2015), most of the concepts are perfectly valid and have developed since the time it was created. I loved the structure and overall the professor and the exercises. Recommended

By Dr. R K

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Jun 13, 2020

It was the great experience. Course content was very good . Reading material provided as well as instructor is really good. Helped me learn many things related to Marketing in digital era. This is a must course who wants to go in Digital Marketiing field

By Georgia D

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May 3, 2020

Loved this course - would thoroughly recommend to anyone. Whether you already have a degree or are a complete novice, it's really informative and provides some great case studies. I really liked the combination of videos, quizes, written submissions etc.

By Anthony T

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Feb 12, 2019

Excellent introduction to digital marketing. As a novice, I found this course very informative and feel I am now equipped to apply the concepts in my own line of work as an entrepreneur. Thank you very much Professor, University of Illinois and Coursera.

By shabbir a

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Jul 3, 2020

I am pleasure to done this course because it is my one step towards one of my big dream that I want to complete in future.

If i am talking about teacher that there is no doubt that he is best teacher for digital marketing and also teaching skills is best

By Niharika M

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Sep 6, 2020

It was a really very Fruitful course. It did give me a broad idea about the world of digital marketing. One should take up this course to get a better understanding about how the world market is moving towards an online or we can say a digital world.

By Luca K

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Jun 30, 2020

This course is extremely interesting, modern and enjoyable! I learned a tone of new stuff, which my university failed to teach me. I really recommend this course to people who want to broaden their horizonts with what's changing in the marketing world.

By An C

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Sep 10, 2017

I have gotten a great overview of the latest trends in digital marketing, and insights to how to leverage this knowledge for my marketing work. I look forward to deepening this knowledge as I take on the other courses in this specialisation. Thank you!

By Silvina D

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Sep 30, 2020

I love this course, I learned so much about marketing and it made me realized that I want to change the direction of my career, I cannot wait to do another course.

The professor is great, thanks so much for allow me to love Marketing in a Digital World

By Ayu H

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Jul 23, 2020

When I tried their first online course, it feels really outdated. But I really impressed with how it actually is up to date. Even the research itself is based on the 2020 journal. I really enjoy Aric Rindfleisch explanation and it really enlightens me

By OZLEM C

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Jul 13, 2020

The course is perfect match for marketing and digitalization . The assignments, reading articles and all of the samples are very informative. I completed all the assignments with pleasure. Thank you so much for preparing and presenting of this course.

By Nickie Y

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Aug 29, 2017

Provides a good overview of the marketing 4Ps and how these relate to the digital world we operate in today. Good if you're looking for a 101 intro course to digital marketing, it lays the foundation but you will need to study further to delve deeper.

By Nirmiti C

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Sep 4, 2020

This was my first course on coursera in general. The amount of knowledge I've got through this course is tremendous. Every module at the end is tested with a quiz and case studies which enhances and tests your theoretical as well as practical skills.

By Jeevan L

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Jul 19, 2020

Very informative contents and examples were an eye-opener for me being a marketing professor. I was hesitant to complete the course, but as I progressed with the video lecture series, found it very interesting and engaging. Thank You, Professor Aric.

By Diego F T V

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Feb 4, 2021

Ha sido un curso que me ha permitido explorar, a manera de introducción, el mundo del mercadeo digital, y la verdad me ha gustado mucho. El profesor Rindfleisch usa ejemplos de fácil comprensión y es alguien que está a la vanguardia de esta materia.

By Carlos A G

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Mar 11, 2019

It is a great door for entrance to really understanding what digital means to marketing and be very concrete and precise when talking about digital marketing. Mainly because one usually think of digital marketing as equal to social media marketing!