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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

15,731 ratings
5,087 reviews

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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4476 - 4500 of 5,017 Reviews for Marketing in a Digital World

By ana c s a

Apr 10, 2018

I really liked this course! The materials, the videos! It is a greta course.!!

By Shivam K

Jun 28, 2016

Not a very difficult one. but you definitely learn a lot from peer assessment.

By Anthony J

Jun 3, 2019

Great course! Learned A lot of new Things about Marketing in a Digital World.

By Kevin C

Jun 28, 2016

Great Insight, a very good course to review the 4P model with a digital lens!

By Daniel P B

Apr 20, 2020

Loved the course and the instructor, but the peer grading system needs work.

By LaKeisha W

Oct 28, 2017

This was a great refresher on the marketing four "P"s but in an updated way.

By Musa J

Jan 6, 2017

It was good., O learnt a lot from this course but it need to be up to dated.

By Ahad

Jun 20, 2021

overall the course was helpful but i wish there were more reading materials


May 13, 2020

I enjoyed the course and I was able to learn a lot of interesting concepts.

By Sahil s

May 5, 2020

Good course, but expected more ready to use applications, than just theory.

By Katherine M

Mar 22, 2020

Thorough introduction to marketing concepts! Lots of great concepts shared!

By Gourav P

Mar 10, 2016

This course have helped me to learn the marketing mix in digital landscape.

By vanshika k

Sep 3, 2020

the course was good, lot of information is provided. it was worth to do it

By Ashish M

Sep 26, 2019

This course help me to know the basics of Marketing and some case studies.

By asmi k

Aug 17, 2016

Excellent format of online education. Participative and top graded content

By Sahil D

Aug 4, 2020

Excellent course for knowing digital marketing and getting business ideas

By Sumit M

Apr 20, 2020

great course to start with to introducing our self with the digital world

By Carlos E L D

May 23, 2018

Great introduction to marketing and its application in the Digital World.

By lupu f m

Feb 26, 2016

Good class, with interesting points ans assignments and very god teacher

By sridevi k

Jul 20, 2020

good opportunity to know about marketing concepts in digital prospective


Aug 7, 2020

Content of this course is good with lots of case studies and resources.

By Moustafa m s

May 14, 2020

so good i have learned a lot a bout marketing which i am so interest in

By sushmita s

Jul 10, 2019

helpful and beneficial if you want to start learning digital marketing.

By Angel A A D

Nov 25, 2015

the basics for understanding the analytics of digital data, great value

By Anouk P

Jan 12, 2021

I really enjoyed the course. Very interesting and I liked the examples