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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

15,731 ratings
5,087 reviews

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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4501 - 4525 of 5,017 Reviews for Marketing in a Digital World


Sep 26, 2020

The course was awesome and i learned more about the digital marketing.

By Ahmed K H

Sep 14, 2020

i liked this course it's very simple and purpose a lot of tools to use

By Gamil A

Dec 13, 2016

Very Useful, Interesting, Many thing new to learn, Highly recommended.

By Joo-Ang R

Nov 14, 2016

It was an interesting introduction into the world of Digital Marketing

By Dennis C

Aug 2, 2016

It's a great course, but you have to pay to access a lot of functions.

By Fabeer A

Aug 21, 2021

Very helpful course to learn about the Digital Marketing strategies,,

By Marina N N

Sep 21, 2020

formative and full with a lot of examples and new trying in business

By Wesleeanne G

Sep 10, 2020

Awesome course, great content I really enjoyed working on this module

By Grant K

Sep 18, 2021

Informative and a lot of great new concepts/approaches to Marketing!

By niharika

Apr 27, 2021

course is great .student will get a perfect idea through this course

By Anita E E

Jan 14, 2021

Learnt a lot, now my only problem is I can’t collect my certificate.

By Raj

Sep 19, 2019

Good course for all marketers, who mainly focus on Digital platform.

By Farhat A K

Aug 27, 2017

Good course. Examples are old, current industry examples are needed.

By mvl m

Mar 25, 2017

Lovely course and nice start to the specialization. Lot of learning!


Dec 13, 2016

Muito bom, esclarece, ensina, e tira dúvidas. Conteúdo de qualidade.

By Rudra S

Aug 18, 2021

Provide me insights on marketing is changing due to digitalization.

By Ujjwal V

Jun 8, 2020

I really enjoyed the course it was interactive and very interesting

By Nicy O

Nov 18, 2019

great course, very insightful and great website to navigate through

By charmi d

Sep 24, 2020

I got to learn a lot of new things.THIS COURSE WAS WORTH MY TIME!!

By Peter B

May 14, 2020

I very much enjoyed the course. It will be very helpful in my job.

By kirti A

Jun 18, 2020

This course is the best course in marketing in the digital world.

By Gladson D S

Feb 3, 2016

Its in Detail and the professor teaching it is also speaks clear.

By Maddika H R

Apr 13, 2020

The videos and very bit of the course was very precise and clear

By Romesh C

Feb 10, 2020

Peer review is not the best way to obtain grades in this course!

By Emma Z

Jan 12, 2019

a very useful course for a new comer of digital marketing world!