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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

15,208 ratings
4,894 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how particular digital tools are changing the development of products • Explain how digital tools allow for a more active role in promotion activities and product distribution • Understand the role of the customer in setting the price of goods and services through digital tools This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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4676 - 4700 of 4,792 Reviews for Marketing in a Digital World

By Vraj P

May 16, 2019

The content is very old, still was new for me. Need to update more.

By Chaitali W

Jun 22, 2020

Good Material to study , specially the new concepts in each module

By Manish K M

Aug 9, 2019

Practical knowledge on how to do digital marketing is not given.

By Albert I L

Apr 24, 2018

Good course, but NO Statement of Accomplishment certificate

By Flávia P

Apr 16, 2018

Porque ainda estou sendo cobrada e o curso já terminou

By Theodoros P

Mar 11, 2018

Outdated in some cases. Overall it feels a bit abonded

By C. C

Dec 13, 2015

Terribly boring. Valuable information, nonetheless.

By Hrishikesh P D

Mar 31, 2018

The course is good and provides you the knowledge!

By 孙舒菲

Dec 17, 2019

some part of the course context is out of date.

By V M K

Apr 7, 2020

très bon cours et très bien enseigner a suivre

By Lina D

Dec 6, 2019

Very old material, don't really recommend it.

By Roberto I V

Jun 27, 2018

A bit too basic and starting to look dated.

By Oh L

Nov 21, 2017

Quite obvious and not really useful...

By Ratnesh S

May 29, 2020

Good explanation by using case study.

By Shaun M

Mar 17, 2019

Good content, just a bit outdated.

By Lavinia B

Oct 5, 2015

May be too wide in terms of issues

By Brian M

Apr 22, 2021

i have not received certificate

By Onkar A R

Jun 3, 2021

Didn't receive the certificate

By Warrick V D H

Aug 24, 2016

Found it to be a bit outdated.


Jun 9, 2020

This course really helped me.

By Namara F

Nov 4, 2020

The course is good very good

By Gaurav T

May 31, 2016

elementary .. good.

By Bhavesh T

May 14, 2020

Good for learning.

By Darrick W

Jan 9, 2016

Minimal substance

By Ghandur R P

May 15, 2021

my name is wrong