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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

15,851 ratings
5,127 reviews

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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4701 - 4725 of 5,061 Reviews for Marketing in a Digital World

By Akhil A

Jun 29, 2020

Course was quite knowledgeable

By Sanjay v S v

May 3, 2020

Better experience to learner's

By Pallavi S B

Aug 10, 2017

I liked the course very much !

By harsh k

Feb 12, 2016

I really enjoyed it. thankyou.


Aug 6, 2020

It is superb and satisfactory

By Esther R

Jul 7, 2020

This coursera is very usefull

By Ritu k

Apr 22, 2020

It was a very good experience


Aug 13, 2019

it was nice for study purpose

By Egor S

May 6, 2016

I have learned something new.

By Saumya C

Mar 21, 2021

Amazing , excellent guidance

By marina m

Sep 24, 2020

دوره مليئه بالمعلومات ومميزه

By S K

May 18, 2020

It's very useful for carrier

By Komal M

May 5, 2020

It was a very well-drafted c


Apr 27, 2017

Great Introduction! Thanks!

By Ahmad A

Oct 28, 2020

Great Prof , Great subject

By Mohit A

Oct 23, 2016

good course thanks coursera

By Khang T

Jun 16, 2021

It is actually pretty good

By fakhruddin s

Jun 2, 2021

Great Course for Beginners


Dec 22, 2020

Great Learning Experience.

By giada z

Nov 17, 2020

I enjoyed the case studies

By Pranav R

Jun 10, 2020

Good... easy to understand

By lee w k

Jan 2, 2017

Great learning experience!

By pyro

Sep 12, 2021

the content is wonderful.

By swapnil s

Jul 3, 2021

good course for marketing

By Md A A K

May 11, 2021

Overall its a good course