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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,738 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.


Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.


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4776 - 4800 of 5,282 Reviews for Marketing in a Digital World

By Víctor G F

May 13, 2016

Interesting content, practical exercises and well structured.

By Devyani M

Sep 30, 2020

Provides great understanding of all the required information

By Nicole H

Jan 17, 2016

Very informative. Lots of new and novel concepts introduced.

By Elisabeth V

Aug 5, 2020

Interesting course with relevant (and recent) case studies.

By Nikesh D s

Jun 10, 2020

It's very good course through these i learn many new things

By Niveda S

Sep 27, 2016

very informative course. was great studying with prof.aric!

By 6121 C D

Oct 30, 2020

its a good course I have to take knowledge of the company.

By Daniel A M H

Aug 26, 2020

Very nice course, good examples and very good information.

By Laibond C

Apr 12, 2018

pretty basic, which i guess is normal for an intro course.

By Aashi J

Mar 23, 2021

Very nice. Have more courses like this.. very informative

By Amr H

Jun 14, 2017

i got a lot of points that i really need from this course

By Zeynep A K

Apr 3, 2016

Great class with good case studies. Aric is great teacher

By Maria

Feb 12, 2016

Interesting case studies, and a lot of usable information

By Michael H

Jul 16, 2020

I would consider updating the readings about the topics.

By Swayam A

Jun 12, 2020

Informative, and enlightens you with different concepts.

By Samit G

May 22, 2020

Course needs to be upgraded or revised to another level.

By fola o

Oct 10, 2016

remarkably well taught and full of refreshing insights .

By Wase H

Jul 1, 2022

it is the best way to know more about digital marketing

By Ashwini A

Mar 9, 2022

Its good to learn more about marketing in digital world

By Aneena b

Mar 13, 2021

the course was effective and will be helpful in my job

By Shivalika M

Dec 21, 2020

Best with jargons and activities and real-life example.

By Ruth O

May 5, 2020

This course is so enlightening I will sure recommend it

By Subham S

Apr 16, 2020

This course really helps me to know about Digital world

By Manu A

Feb 9, 2018

reviews should be open all round the course duration...

By Rao M

Sep 25, 2020

A nice set of courses.learnt a lot from peers as well.