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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,865 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

MS

Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

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776 - 800 of 5,307 Reviews for Marketing in a Digital World

By Rabih S

•

Nov 14, 2020

One of the best courses provided by Coursera!

Aric Rindfleisch provided recent researches in the digital marketing domain and used examples for every strategy!

Highly recommended!

By Sanggipta S

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Oct 25, 2020

I absolutely loved the teacher, his voice was soothing and very easy to pay attention to. I loved all the case studies, it was very amazing to learn about something. Way to go!!!

By Sanat K N

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Sep 13, 2020

It was very easy to understand different business model implemented by different companies in a digital world as all the modules were very well explained along with a case study.

By Saranna B

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Jul 27, 2020

Amazing! I have attended several marketing courses online but I have never seen something so engaging and filled with apt examples! Looking forward to more courses from you Aric!

By Carlos I

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Jul 12, 2020

The course was great, explained in a very simple manner, yet the topics were expertly picked and the case studies relevant. You can tell that this course gets updated every year.

By Devesh K S

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Jun 17, 2020

I think this course is really great. The basic insights i got about marketing in general and digital marketing in particular is just amazing. Can't wait to start next course!!!!!

By Fabio P

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May 18, 2020

The material for this course was very interesting and insightful; real case studies helped better understand the application in the real world of the concepts explained in class.

By katerine

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May 5, 2020

Thank you very much mentors, the course was uniquely very interesting. I acquired new skills. Most importantly, I learned aspects of marketing that were previously unknown to me.

By Ulas B

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Feb 12, 2020

It gave me great insights and knowledge about digital marketing concepts. I strongly recommend this course to anyone who wants to enhance their knowledge about digital marketing.

By Aniket s

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Aug 30, 2018

Very interactive and concepts explained with a holistic touch to it . The quizzes checks your effort you put in understanding the lessons, making it a very intuitive course plan.

By Aris G

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May 9, 2016

Having to finish the course first before having the option to upgrade to a Certification made me admire this course offering so much. May all the other courses follow this model.

By Fhuad B

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Feb 20, 2021

It really covers the strategic concepts of marketing in the digital world. This will help guide one along when in the more detailed and operational courses of digital marketing.

By Sahil R

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Sep 27, 2020

Very Good Course with covering almost all the basics required for the further knowledge.

Also the references to the research papers and various articles are good and resourceful.

By Joshua C

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Sep 17, 2020

Great course for an absolute beginner. I would definitely recommend this to anyone willing to learn about business in the digital world, every week I am able to learn new stuff.

By Maria L C

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Apr 17, 2020

I really liked the course. It centainly includes interesting content that some times is not in the radar such us 3d printers and crowdsourcing as a way of creating new products.

By ANUSHREE.S.V

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Jun 10, 2017

A great start for Digital Marketing Course with interesting topics. This course gave me enthusiast to take the following courses with great interest!!! Well structured course...

By Sabrina W

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Oct 10, 2016

Excellent course, very insightful about the future of marketing landscape will be in a digital world. Thank you for this great course that is smartly articulated and structured.

By Anand M

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Mar 5, 2016

Thanks a lot Prof. Aric Rindfleisch and the team behind the course. Thanks for addressing the fundamentals of Marketing in the digital world. It was a great learning experience.

By Kapil S

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Sep 29, 2021

Marketing in the Digital world course was very interesting to learn new things . And how the top manufacture company are using the digital marketing skills . i loved the course

By Gabija K

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Nov 13, 2020

The content of this course was very relevant, interesting and full of real-life examples. I am sure that I will be able to adapt this knowledge in my future career. Thank you!

By JEIMY M C C

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Sep 25, 2020

Es un excelente curso que hace que interactuemos con casos de la vida real y actualizando afianzando todo lo que es la mezcla de marketing y la nueva vanguardia a nivel digital

By Ishara D W

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Jun 3, 2020

actually this is a very new field for me. this is the first time I learned about marketing. So I learnt a lot of new thing. this is a best course I highly recommend. Thank you.

By Sundaram V

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Jan 1, 2017

This is a wonderful course. It was very useful and I learnt a lot. The most amazing part of the course were the case studies which were wonderfully linked with the curriculum .

By aatisa s

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Dec 9, 2020

The course apprised me with a number of interesting concepts that I was not familiar with before. However, I did not get my certificate yet and I am wondering what went wrong.

By Felipe D

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Oct 15, 2020

Very useful course! The professor really has taught me more about digital marketing in one month than what my college professors taught me in four and a half years of college!