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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,876 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

MS

Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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1076 - 1100 of 5,308 Reviews for Marketing in a Digital World

By Harshit K

Jun 17, 2020

It is really nice get an education from here . they have best faculty to teach and the best part is that they gave us an assignments daily.

By sangamitra n

Jun 10, 2020

Loved the course structure and case studies. The professor was amazing and he was so enthusiastic. Loved the content of the course as well.

By Галиуллин М Р

May 31, 2020

Хороший курс для понимания трендов и активизации современного маркетинг-мышления. Актуальные кейсы и вдохновляющие примеры. Курсом доволен.

By Justin O

Jun 23, 2017

Very insightful course. I loved how simple they made the material seem. I will definitely be completing the remainder of the specialization

By Amrit P

May 10, 2017

Excellent course for beginners like me. Simple words usage and relevant examples at all step to guide us and understand the concepts better

By Alejandro M

Jan 10, 2017

Excellent Course! It's understandable even for beginners. The professor explains very well.

I really learned a lot with this course!

5 stars.

By Mahdi M

Sep 14, 2022

Great course , it opened many new doors in this field to me and the topis are so useful for a person like me who is new at business world

By Nur K

Jun 28, 2021

I have learned many things and the instructor is really kind and made everything more understandable and easier. Thank you for everything.

By Mawada I O

Oct 12, 2020

I think the course has covered many different aspect of the digital world and provided examples and practices that I have not yet heard of

By Shaik P

Jul 20, 2020

I'm happy to complete this course by ILLINOIS of Gies college of Business by Aric Rindfleish faculty.

I learn't very new thing's Thank you.

By Dakkata M R

Jul 7, 2020

The course was really good it helped me to learn a lot about the digital marketing tools that are being employed currently in the industry

By Ayush s

Apr 6, 2020

this course give ample imformation about the digital marketing which play a vital role for the growth and development of the organisation.

By ANURAG S Y

Jul 14, 2017

The Best in Class course structure, brilliant delivery loaded with relevant example.

The Presentation of complete module is so interesting.

By Shreya M

Jul 2, 2017

A detailed and illustrative introduction to marketing in a digital world. It introduced me to a lot of new concepts that I was unaware of.

By Sumit B

Feb 28, 2017

Excellent course,it has enhanced my understanding of digital marketing.Good presentation by Professor Aric Rindfleisch.Highly recommended.

By Sama H

Jan 4, 2017

Excellent course ! It introduced me to the world of digital marketing, which was entirely new to me. Thank you, Aric for the great effort.

By Nishtha D

Jan 10, 2021

It was an amazing course which included some great case studies and helped alot to learn about Digital Marketing practices and functions.

By Krišjānis M

Dec 2, 2020

Very well put together. I did not expect that there will be very recent updates in this course, they sure know how to keep up, good work.

By Sharika G

Sep 14, 2020

Informative and interesting! This course did require some time and effort but I learned so many new concepts! It was definitely worth it!

By Jorge H P

Aug 16, 2020

This course was great!

I think that it is a very important course and was an important way of improving my knowledge.

Thank you very much.

By Alisa R

Jun 6, 2020

Very insightful course! Loved the assignments, it made the course exciting and let me put the theory into practice right away! Thank you!

By Swetha.S

May 9, 2020

This course was anextraordinary way to accure knowledge.And for me all the sessions was useful and it accured me knowledge on new topics.

By Kondapalli G

Apr 22, 2020

Coursera is really very much helpful. Thanks alot for providing financial aid which helps us to gain knowledge and reach our career goals

By Rohan R

Apr 10, 2020

I loved the course, would recommend it to anyone who wants insights in regards to the latest developments in the digital marketing world.

By Ubiratan P d S

Feb 3, 2020

The course was excellent and the update I had by getting in touch with new trends in the area helped me so much in my daily work routine.