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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

13,247 ratings
4,249 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews

Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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1301 - 1325 of 4,158 Reviews for Marketing in a Digital World


Jul 7, 2020

It was very exciting to know new dimensions of 4 P's of marketing. I really enjoyed this course.

By Pitchaporn P

Jun 7, 2020

Great opportunities to study this course online and help me understand digital marketing easily.

By Benjamin D D

Jun 6, 2020

Great course! This is a one time experience and I loved it. The knowledge I gained is priceless.

By Deleted A

May 15, 2020

Very nice session sir..thank you very much.the way you explaining all the concept is very nice.

By sreeja B

Aug 27, 2018

loved it. I have gained a lot of knowledge by this course which definitely helps me in my career

By Camila F

Nov 1, 2020

Great course! Practical recommendations and a deep analyze from the new Digital Marketing world


Sep 29, 2020

i really like this course and its really interesting for me that I learned something new again.

By Sejal R C

Sep 18, 2020

excellent explanations and examples made the session very engaging.Learnt a lot , Thanks a ton!


Aug 25, 2020

I am from engineering background and completing this course was so much fun. excellent teacher.

By Musa I

Aug 2, 2020

This is the best online course I have taken so far. I love everything about it. Kudos to you!!!

By Sai V K M

Jun 29, 2020

Perfect course for beginners in digital marketing. Methodological explanation by the professor.

By Gaurav M

Jun 7, 2020

Amazing experience with real life case studies. Looking forward for more courses from coursera.

By Md I H

Jun 7, 2020

very good for international learner.Here find out clear information about the Digital Marketing

By Moin u

Apr 25, 2020

Learnt a lot about Marketing and marketing in digital world. I am looking forward to learn more

By Tal v D

Jun 30, 2019

Great course, interesting concepts and clear explanations by Professor Rindfleisch.


By Bhagirath V

Sep 21, 2018

Really helpful and good course on Marketing which is changing due to the rise of digital tools.

By Thierry M

Jul 18, 2018

This course offers a solid foundation about marketing in the digital era. Certainly worthwhile!

By Julio C Z

Jan 22, 2018

Excellent course! Excellent teacher! The content really has blown my mind. Totally recommended.

By Yoshiki I

Oct 24, 2017

This is great! Must for people who wish to get involved in digital (and also analog) marketing.

By Lene

Feb 19, 2017

Advanced concept with specific case study, very interesting, new marketing in the digital world

By viplav n

Feb 5, 2017

One of the most sort after course . A must give for all those digital marketing enthusiast .!!!

By John R A

Oct 13, 2020

Disfrute mucho el curso. Aprendi muchas cosas que puedo usar en el dia a dia. Lo recomiendo.

By Gonzalo S T

Sep 26, 2020

A really great way to introduce you to a lof of marketing concepts and digital marketing too.

By Sitora S

Sep 20, 2020

Amazing! Truly appreciate the efforts of Professor Aric Rindflisch! Thank you! really enjoyed.

By Amey K

Sep 13, 2020

Great faculty, very on point examples and great exposure, enjoyed he whole learning procedure.