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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

11,781 ratings
3,771 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews


May 28, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.


Jun 28, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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1351 - 1375 of 3,697 Reviews for Marketing in a Digital World

By Durlav R

Jun 06, 2020

I have truely enjoyed the course and got the opportunity to learn new things.


Jun 05, 2020

Its nice course for the beginners to start their career in Digital Marketing.

By Max F

Mar 06, 2018

Generally, the lectures are really interesting, and the format is convenient.

By H M B Y

Dec 14, 2017

It is a great course. Specially those who have some interest about marketing.

By Bilyana H

Aug 28, 2017

I really enjoyed the course, it was very interesting and useful at same time.

By Mallisetty v p

Oct 19, 2016

Course is desigend well with intersting industry examples.Thank You Coursera

By sandeep g

Sep 13, 2016

Excellent course to learn and understand basic concepts of digital marketing

By Khaled T

Aug 01, 2016

Very useful course, interesting enough to let me continue My Specializations!

By Karla V

Jun 26, 2016

Great course. I'm a fashion designer and this course has been really helpful.

By Anita K

Dec 01, 2015

I really liked this course. I am glad I chose this as my first online course.

By Javier B A

Nov 05, 2015

It is an excellent course in all senses:content and methodology,

Great teacher

By Ljubisa C

Jun 03, 2020

I really enjoyed this class. I learnt a lot and i really loved the approach.

By Akhil B S

May 21, 2020

Got to learn so much about the 4 P of marketing and such a wonderfull course


May 16, 2020

It is unique course , and is updated in 2020 which makes it relevant as well


May 05, 2020

This course lets you more about the things around you in the marketing world

By Amith K V

Jul 03, 2019

it is very useful and helped me to enhance my skills in digital marketing...

By Pratistha S

Apr 10, 2018

This course gave me a good understanding of how the 4P's work in a digital s

By Mauricio P

Apr 12, 2017

Great learnings!! Definitely helpful and eye opening. Going for the 2nd one!

By Sheetal T

Jul 09, 2020

It was truely the best course i have seen. Thank you ARIC.You were amazing.

By Deleted A

Jul 02, 2020

It's really great. I'd say, its FANTASTIC!!!!!!! Thank you so much Mr. Aric

By Ashish K

Jun 08, 2020

The course was good and easy to learn with the flexible timing of learning.

By Mannat S

Jun 08, 2020

I learnt so much through this Course. Much recommended to all the students.

By Bibiana G S

May 31, 2020

Great topics, and the teacher makes the course very interesting and catchy!

By phakjira s

May 23, 2020

I had improved my knowledge and skill from this course thank you so much 😊


May 19, 2020

Great course which gives a hands on ecperience with different case studies.