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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

11,877 ratings
3,795 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews


Jun 24, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!


Jun 28, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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1426 - 1450 of 3,730 Reviews for Marketing in a Digital World

By Eric B

Nov 16, 2016

Great holistic view of the past, present, and future of online marketing.


Nov 08, 2016

Excellent course with great real-life examples of emerging Digital Market

By Manuj A

Sep 18, 2016



The assignments need thought and effort - makes you learn

By Anish G

Feb 11, 2016

Well explained easy to understand and concepts which matters in real life

By julio b

Sep 07, 2020

This course was really incredible, it encouraged me to study Marketing!!

By Martha L A D

Sep 01, 2020

Excellent course! I learned a lot about marketing mix in a digital area.

By Saurabh A

Aug 10, 2020

Using the case study method for very good for understanding the concepts

By Abhiram B J

Jun 25, 2020

Great content and the case study helped a lot to understand the concept.

By Amilcar J L R

Jun 25, 2020

The only evaluation I can give to this course is EXCELLENT in every way.

By Deborah S

Jun 13, 2020

Overall a good and interesting course with a personable likable teacher.


Jun 07, 2020

insight about all the major aspect of the marketing in the digital world

By Yousra C

Jun 01, 2020

This was a very rewarding experience. Thank you so much for this course!

By Hiroko E

May 25, 2020

Fulfilled contents with examples, easy to understand even for beginners!

By Muhammad A

Nov 25, 2019

A great course teaching Marketing Mix with application of digital tools.

By Emperatriz O

Oct 18, 2019

Excellent program, thank you, Professor Aric Rindfleisch, I learn a lot.

By Rafael A M

Nov 20, 2017

Excellent course, I really encourage you to take it!! You won't regret!!

By Dhruv S K

Jul 19, 2017

For a beginner course it is slightly time consuming but very interesting

By Vasiliki R

Oct 22, 2015

Definitely reccomend it!

The best on its domain!

Thank you for everything!


Jul 23, 2020

it was very interesting and interactive learning. I lolved it very much

By Md. J H

Jul 22, 2020

It was amazing. Thanks a lot Coursera cor giving me this opportunity 💙


Jul 04, 2020

Well structured course, great introduction to Digital Marketing topics.

By Daniel A L G

Jul 03, 2020

Organized, concise and full of value on evry lecture, video or activity

By Sugeshini R

Jul 02, 2020

Great course i got a better understanding of marketing in digital world

By Vasiliki Z

Jun 01, 2020

really helpful and easy in understanding course for non native speakers

By Bhuvnendra P S

May 10, 2020

I have completed this course, Sir has explained it in an excellent way.