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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

12,103 ratings
3,879 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews


Oct 09, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.


May 28, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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1451 - 1475 of 3,800 Reviews for Marketing in a Digital World

By manne s

Jul 15, 2020

It was great experience

I learned about lot of marketing strategies also

By Ulkar A

Jul 08, 2020

an amazing course, amazing instructors, valuable informations. Thank you!

By tapan s

Jul 02, 2020

Awesome course Really Liked the examples and Fun videos along the lessons


Jul 01, 2020

overall its superb. it taught me new thing about marketing world globally

By Nilotpal B

Jun 12, 2020

Must do course for a business professional ,especially a digital marketer

By Asuquo E

Dec 27, 2019

This is an outstanding and comprehensive course that i recommend for all.

By Kalliopi M

Sep 23, 2018

Innovative approaches and ideas for marketing implementation! Well done!!

By Maria G B

Sep 26, 2017

Enjoyed the self paced studding along with a class full of great content.

By Arpit J

Sep 23, 2017

Excellent course with relevant content in today's digital marketing world

By Eric B

Nov 16, 2016

Great holistic view of the past, present, and future of online marketing.


Nov 08, 2016

Excellent course with great real-life examples of emerging Digital Market

By Manuj A

Sep 18, 2016



The assignments need thought and effort - makes you learn

By Anish G

Feb 11, 2016

Well explained easy to understand and concepts which matters in real life

By julio b

Sep 07, 2020

This course was really incredible, it encouraged me to study Marketing!!

By Martha L A D

Sep 01, 2020

Excellent course! I learned a lot about marketing mix in a digital area.

By Saurabh A

Aug 10, 2020

Using the case study method for very good for understanding the concepts

By Abhiram B J

Jun 25, 2020

Great content and the case study helped a lot to understand the concept.

By Amilcar J L R

Jun 25, 2020

The only evaluation I can give to this course is EXCELLENT in every way.

By Deborah S

Jun 13, 2020

Overall a good and interesting course with a personable likable teacher.


Jun 07, 2020

insight about all the major aspect of the marketing in the digital world

By Yousra C

Jun 01, 2020

This was a very rewarding experience. Thank you so much for this course!

By Hiroko E

May 25, 2020

Fulfilled contents with examples, easy to understand even for beginners!

By Muhammad A

Nov 25, 2019

A great course teaching Marketing Mix with application of digital tools.

By Emperatriz O

Oct 18, 2019

Excellent program, thank you, Professor Aric Rindfleisch, I learn a lot.

By Rafael A M

Nov 20, 2017

Excellent course, I really encourage you to take it!! You won't regret!!