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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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1451 - 1475 of 5,308 Reviews for Marketing in a Digital World

By Moksh M

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Jul 13, 2020

I liked it's peer graded assignment held every week and explaining through examples makes it very exciting.

By Tushita M

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Jul 5, 2020

Great course and a great way to start Digital Marketing with marketing's essential model The Marketing Mix.

By Rohit K

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Jun 21, 2020

Best management course ever !!

Very insightful and informative course. Totally worth the time and efforts!!

By sumit k

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May 23, 2020

the case based approach made it more insightful and was a great learning experience . kudos the whole team.

By Krutika C

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May 19, 2020

The course was really informative and i learnt various thing which would be essential for me in the future.

By kenneth n

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Apr 17, 2020

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

By Nadine L

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Mar 23, 2020

This cours is great!! I wasn't expecting to learn this much. The program was perfect and the teacher great.

By Frzn

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Feb 17, 2020

This course was very effective and useful for me. Learned lots of new items, thank you for the opportunity.

By Tia N

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Dec 2, 2018

Awesome course with information that I can apply to my current job and any professional role in the future!

By Stephanie K

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Oct 11, 2016

Really enjoyed this course - very appealing mix of different ways of presenting content and engaging users.

By Jihad M A

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Feb 8, 2016

Best course about basic understanding of digital marketing with excellent information and course materials.

By Aydin D

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Apr 25, 2022

Thank you Professor! It was such a challenging and great experience. Hard work and determination pay off.

By Man-Ning W

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Feb 1, 2021

Clear and fun case studies learning about how each topic relates back to the real business world is great.

By SUMIT B

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Jun 27, 2020

course has good content and is very interesting.they use real world examples and recent studies to teach.

By Abhishek K

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Jun 25, 2020

This course really helped me learn basics of marketing in digital world. It's all about 4 P's of business.

By ibra é

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May 9, 2020

L'un des cours les plus beaux et les plus enrichissants qui les a enseignés. Contenu exclusif et excellent

By Gaurav M

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May 7, 2020

Coursera videos are excellent and up to mark. Lot of case studies to explain concept which is really nice.

By Manisha P

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Apr 27, 2020

This course help me to enhance my skills towards digital world and help me to understand the basics of p's

By Andriaty K

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Apr 10, 2020

Really learned a lot and help me to understand that maketing in a digital world is very broad and dynamic!

By Saurabh S

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Sep 26, 2016

It was really a nicely crafted course. Thanks a lot for providing privilege to provide such useful course.

By Adedipe R

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Mar 13, 2023

This is one of the best courses coursera offered me and the facilitators are great. thank you to Coursera

By Shubhrajyotsna M A

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Feb 4, 2022

Excellent course with a lot of examples and case studies for making it easier for students to understand.

By Rana I

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Sep 28, 2021

Very educational with great examples from some of the successful companies who are leading in this field.

By Cristian C

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Sep 28, 2021

I really enjoyed the course, a very good methodology and the knowledge learned seems to me of great value

By Jeremy S

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Feb 20, 2021

The instructor was very thorough and explained things well. The coursework was challenging and on topic.