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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

12,103 ratings
3,879 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews


Oct 09, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.


May 28, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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1501 - 1525 of 3,800 Reviews for Marketing in a Digital World

By Alejandro A

Oct 15, 2015

Really good introduction Digital marketing course!

Very good Job Aric!!

By Olga G

Aug 14, 2015

I like this course - very interesting both theory and practical tasks.

By Kwenzokuhle C S

Sep 20, 2020

what an amazing course, I will really recommend it to my fellow mates

By Nkechinyere C

Sep 17, 2020

it was worth the time and I actually enjoyed every bit of the process

By Saurabh N

Sep 05, 2020

The instructor made the course interesting and a fun to learn process

By Abdullah A J S

Aug 25, 2020

Its very nice!Thank You Coursera Thank You Gies College Of Business!!


Aug 15, 2020

Nice lectures with so many insightful reading materials and exercises

By Sasidar T

Jul 01, 2020

It's pretty unique course, and lecture in this course is interesting.

By Sourin B

Jun 30, 2020

Had a brilliant experience with Professor Aric Rindfleisch. Loved it.

By Luis F C P

May 20, 2020

excellent course, provides essential tools to help attract customers.


May 05, 2020

Muy útil, sencillo de seguir y he aprendido conceptos que no conocía.

By Himanshu N

Apr 22, 2020

I had best experience with this course and I just love the professor.

By Sandeep B

Apr 09, 2020

The material is great and the course is well structured. I enjoyed it

By Melissa A D

Dec 24, 2019

A very beautiful course. You would definitely love getting into this.

By Agung N

May 27, 2019

This course teaches me a lot about fundamental learning of marketing.

By Janit A

Jul 30, 2017

I learned a lot about marketing and digital tools . Must try this out

By Andrew S C N

Jul 14, 2017

I enjoy this course very much and the case studies is very insightful

By Amr A

Oct 25, 2016

Excellent course, and an excellent instructor.

Material was very good.

By Karen H

Jun 04, 2016

Excellent class -- interactive with interesting videos and exercises.

By Meghan R

Feb 08, 2016

A great introduction to basic digital marketing tools and techniques.

By Eglė L

Sep 29, 2020

I really loved the videos and the practical examples. I recommend it

By José G d J A F

Sep 24, 2020

It was a pretty challenge experience. I have leaned too many things.

By Hubert V H

Aug 31, 2020

Excellent course, very well explained with lots of updated material.


Jul 12, 2020

Insightful and facilitated applied learning in a quick span of time.

By Ali A D

Jun 29, 2020

Great course with very detailed concepts and examples from real life