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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

11,781 ratings
3,771 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews


May 28, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.


Jun 28, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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1526 - 1550 of 3,697 Reviews for Marketing in a Digital World

By Dmytro S

Sep 28, 2016

Awesome course. I've learned a lot about colaborative marketing.

By Jithendra S R

Aug 17, 2016

Great real world example of technology changing 4Ps of marketing.

By Andrejs V

Mar 27, 2016

The most interesting part of the specialization, except Channels.

By Lacey

Feb 05, 2016

This is a very informal class with loads of valuable information.

By kirlos g

Sep 04, 2020

great course ! it gave me many useful ideas of digital marketing

By Prithvinath R

Sep 04, 2020

Very descriptive and clear with the discussions on the concepts.

By nicolas a

Aug 28, 2020

great course,very useful information to start your learning path

By Chidi O A

Aug 10, 2020

Awesome model interactive easy to understand and very applicable

By S. S N

Aug 08, 2020

interesting, to the point, well explained with perfect examples

By Hrudal V G

Jul 14, 2020

The was really helpful in understanding digital marketing basics

By Ayşe B İ

Jun 30, 2020

It was very good.I learned so much things.Thanks for everything.

By Edward P K

May 27, 2020

Learn the basic of digital marketing, good course for a beginner

By Rajashri N

May 01, 2020

Excellent course, thanks to the instructor and I am from Chennai

By Oluwasegun

Mar 26, 2020

It been great learning here. Can't look forward to learning more

By Gabriel F d C

Nov 15, 2017

Very well structured course. Clear and with very useful examples

By Trent L

Aug 08, 2017

This was an excellent course and professor!!! Highly recommend!

By Ann K M

Oct 08, 2016

Very informative, very clearly structured and interdisciplinary.

By Erik E M R

Feb 26, 2016

Good class, good materials, easy to understand, you learn a lot!

By Guruprasad R

Jan 13, 2016

Its a great course and would love to complete the specialization

By Anand S

Sep 08, 2020

Excerptional and the professor is very good at what he teaches

By Samin Y A

Sep 06, 2020

It was indeed a great course, the instructor was very amicable.

By Lalita S

Aug 15, 2020

Very informative and easy to understand for the basic marketing

By Nur U B M N

Jun 28, 2020

A compact course on Digital Marketing, very easy to understand.

By Dr. M F A

Jun 15, 2020

It is really a good course to understand the digital marketing.

By Sarvesh K

May 03, 2020

Very Helpful course with some great modern topics and examples.