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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

11,877 ratings
3,795 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews


Jun 24, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!


Jun 28, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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1551 - 1575 of 3,730 Reviews for Marketing in a Digital World

By Oluwasegun

Mar 26, 2020

It been great learning here. Can't look forward to learning more

By Gabriel F d C

Nov 15, 2017

Very well structured course. Clear and with very useful examples

By Trent L

Aug 08, 2017

This was an excellent course and professor!!! Highly recommend!

By Ann K M

Oct 08, 2016

Very informative, very clearly structured and interdisciplinary.

By Erik E M R

Feb 26, 2016

Good class, good materials, easy to understand, you learn a lot!

By Guruprasad R

Jan 13, 2016

Its a great course and would love to complete the specialization

By Anand S

Sep 08, 2020

Excerptional and the professor is very good at what he teaches

By Samin Y A

Sep 06, 2020

It was indeed a great course, the instructor was very amicable.

By Lalita S

Aug 15, 2020

Very informative and easy to understand for the basic marketing

By Nur U B M N

Jun 28, 2020

A compact course on Digital Marketing, very easy to understand.

By Dr. M F A

Jun 15, 2020

It is really a good course to understand the digital marketing.

By Sarvesh K

May 03, 2020

Very Helpful course with some great modern topics and examples.

By Ahmed a

Apr 20, 2020

it was great experince and learning, really enjoy with learning

By Lilia M

Feb 07, 2019

I like it! I learned to apply theoretical concepts in practice

By Jaydon

Jan 14, 2018

Very awesome course, this is my honor being to join the course.

By Scott W

Dec 31, 2017

I do this for a living and still learned some valuable insight.

By Ossama A E

Nov 01, 2017

This course is very useful and will add an value to your career

By Mahmoud O

Aug 31, 2017

The course is great, you will learn a lot. I really enjoyed it.

By Tobias C F

Mar 06, 2017

Inspiring course. Aric leads through the content in a nice way.

By krislynchan

Oct 26, 2016

Case studies provided exceptional examples to think creatively.

By Pannin R

Aug 26, 2020

essential course for people who wants to learn about Marketing

By Wellington M M

Aug 05, 2020

Great course. It is adding a lot to my professional knowledge.


Jul 23, 2020

It is easy and consisting good examples. Interesting to learn.

By Zoe L Z E

Jul 21, 2020

Very insightful with interesting academic and market research.

By Rand A E

Jul 11, 2020

Very helpful and informative, thank you for the amazing course