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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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1576 - 1600 of 5,308 Reviews for Marketing in a Digital World

By abhijeet d

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Oct 6, 2020

One of the very good course, It will help to improve your basic understanding of digital marketing

By Wasim A

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Sep 26, 2020

This course is very interesting and this course helps me to improve my digital marketing knowledge.

By Anishya C P

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Jul 29, 2020

This course was really helpful and gave a clear insight about many digital and marketing statergies

By A B

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Jun 11, 2020

The content was so helpful and useful different skills I have learnt we help my dream to come true.

By Miranda C

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Jun 5, 2020

It´s a very good course, it's simple to understand even if you don´t know anything about marketing!

By Ajay R

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Oct 8, 2019

Very nice course with lots of exercises to do. I recommend this course to all marketing enthusiast.

By Priscilla C F

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Sep 26, 2017

Great course! Simple, direct, practical. Great for aligning expectations, and knowing key concepts.

By Jeonghwan J

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Mar 30, 2016

Good understanding digital marketing world with principle of marketing and examples with real world

By Mohamed A F

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Aug 13, 2015

Thanks for everyone worked on allowing this valuable course, and special thanks for Professor Aric.

By Josanne G

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Mar 13, 2021

Best instructor so far. Very clear, concise and entertaining. I enjoyed this one and learnt a lot.

By Hoa T L

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Feb 25, 2021

Very interesting course, I really enjoyed doing projects and reading relevant articles, thank you.

By Ksenia G

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Dec 15, 2020

overall knowledge of digital marketing is well presented. Very clear and understandable. thank you

By Tikaram B

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Oct 30, 2020

Was a very good experience in learning and will further want to learn more about the digital world

By Juan M D P

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Oct 27, 2020

Excelente curso, es un abrebocas de la manera en que se están modificando el mundo de los negocios

By Sigal M

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Oct 11, 2020

I'm so glad I registered for this course!

I learned a lot and plan to take more Marketing courses!

By Dipak R S

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Sep 14, 2020

Thank you Mr. Aric Rindfleisch as my teacher. Amazing experience to learn from Coursera.com.Thanks

By sijan a

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Aug 28, 2020

Great course ....... Show the changing landscape of business in digital world. Highly recommended

By Neil G D

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Jul 29, 2020

Thecource was very helpful. Content is really good. Very good information to enrich our knowledge.

By Avisha j

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May 17, 2020

The lecture and the teachers help to complete this course

I like this app to learn various courses

By Dani R P

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Feb 4, 2020

The course is very easy to digest and the practices really help me understand the theories better!

By Pobitro K M

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Nov 19, 2019

Lots of new to learn from course. This course make me to re-think about marketing in digital word.

By SHIVA S

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Mar 11, 2018

This course is a great introduction to how the digital world has impacted marketing and consumers.

By Sahil C

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Jan 18, 2018

Beginners course in Digital Marketing, must for anyone who wants to venture into Digital Marketing

By Chetna B

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Oct 27, 2017

A very well designed course. I came to know about things that Ive never heard of in my daily life!

By Tony T

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Apr 22, 2017

Great content that is relevant to my work in marketing. I've already used the skills I've learned.