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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,028 ratings
5,179 reviews

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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1576 - 1600 of 5,112 Reviews for Marketing in a Digital World

By Jessica J

Sep 24, 2020

This course was a very interesting and was very insightful to imply in the future opportunities.


Jul 22, 2020

Helped me a lot to understand digital marketing and how it plays an important role in Marketing.

By smriti m

Jul 15, 2020

It was a great course, helping me understand the finer details of the changing consumer behavior


Jul 7, 2020

It was very exciting to know new dimensions of 4 P's of marketing. I really enjoyed this course.

By Ben D

Jun 6, 2020

Great course! This is a one time experience and I loved it. The knowledge I gained is priceless.

By Deleted A

May 15, 2020

Very nice session sir..thank you very much.the way you explaining all the concept is very nice.

By sreeja B

Aug 27, 2018

loved it. I have gained a lot of knowledge by this course which definitely helps me in my career

By Shubham S

Dec 15, 2020

Lots of interesting case studies that helped me understand Marketing in a digital world better.

By Camila F

Nov 1, 2020

Great course! Practical recommendations and a deep analyze from the new Digital Marketing world


Sep 29, 2020

i really like this course and its really interesting for me that I learned something new again.

By Sejal R C

Sep 18, 2020

excellent explanations and examples made the session very engaging.Learnt a lot , Thanks a ton!


Aug 25, 2020

I am from engineering background and completing this course was so much fun. excellent teacher.

By Musa I

Aug 2, 2020

This is the best online course I have taken so far. I love everything about it. Kudos to you!!!

By Sai V K M

Jun 29, 2020

Perfect course for beginners in digital marketing. Methodological explanation by the professor.

By Gaurav M

Jun 7, 2020

Amazing experience with real life case studies. Looking forward for more courses from coursera.

By Md I H

Jun 7, 2020

very good for international learner.Here find out clear information about the Digital Marketing

By Moin u

Apr 25, 2020

Learnt a lot about Marketing and marketing in digital world. I am looking forward to learn more

By Tal v D

Jun 30, 2019

Great course, interesting concepts and clear explanations by Professor Rindfleisch.


By Bhagirath V

Sep 21, 2018

Really helpful and good course on Marketing which is changing due to the rise of digital tools.

By Thierry M

Jul 18, 2018

This course offers a solid foundation about marketing in the digital era. Certainly worthwhile!

By Julio C Z

Jan 22, 2018

Excellent course! Excellent teacher! The content really has blown my mind. Totally recommended.

By Yoshiki I

Oct 24, 2017

This is great! Must for people who wish to get involved in digital (and also analog) marketing.

By Lene

Feb 19, 2017

Advanced concept with specific case study, very interesting, new marketing in the digital world

By viplav n

Feb 5, 2017

One of the most sort after course . A must give for all those digital marketing enthusiast .!!!

By Vita M

May 14, 2021

The course give me a lot of new information about the marketing and the implementations of it.