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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,709 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.


Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

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1601 - 1625 of 5,272 Reviews for Marketing in a Digital World

By Satesh K A J

Jul 6, 2020

I have gained a lot of new exposure and knowledge throughout this course. Thank you Gies College.

By Sarah A A

Jul 3, 2020

I really really enjoyed attended the lecture and i learned a lot of things in marketing. Thank 🤍

By Rutaba T

Jun 13, 2020

i loved the way things were comunicated, well explained and properly distributed course. loved it

By Therese C

Mar 15, 2020

Excellent professor and course material. Looking forward to learning more in this specialization.

By Jaqueline F

Oct 8, 2018

Curso direto, de fácil compreensão, com ótimos exemplos e completamente atual. Recomendo a todos.

By Nicardo

Aug 21, 2018

Great beginners course for people who wants to understand what it takes to be a digital marketer.

By Jessica M

May 1, 2018

Great course! lots of real world examples and ways to incorporate the lessons into your own life.

By Suku M

Apr 28, 2018

My first tryst with online learning. And what a wonderful way to start. Thank you. Lovely course.

By Alexander G

Jan 29, 2017

Great course to gain a theoretical understanding of the influence of digitalisation on marketing.

By D.J. C

Aug 9, 2016

Amazing content and a great refresher as a former marketing student looking to enhance my skills!

By Charles L

Feb 16, 2016

excellent content and format. more than a recorded lecture, really an online education experience

By Pitchaporn P

Mar 30, 2021

Great opportunities to study this course online and help me understand digital marketing easily.

By Jessica J

Sep 24, 2020

This course was a very interesting and was very insightful to imply in the future opportunities.


Jul 22, 2020

Helped me a lot to understand digital marketing and how it plays an important role in Marketing.

By smriti m

Jul 15, 2020

It was a great course, helping me understand the finer details of the changing consumer behavior


Jul 7, 2020

It was very exciting to know new dimensions of 4 P's of marketing. I really enjoyed this course.

By Ben D

Jun 6, 2020

Great course! This is a one time experience and I loved it. The knowledge I gained is priceless.

By Deleted A

May 15, 2020

Very nice session sir..thank you very much.the way you explaining all the concept is very nice.

By sreeja B

Aug 27, 2018

loved it. I have gained a lot of knowledge by this course which definitely helps me in my career

By Mukesh

Jan 1, 2022

Iam proud to learn from university of illinois as it helped me to learn about digital marketing

By Shubham S

Dec 15, 2020

Lots of interesting case studies that helped me understand Marketing in a digital world better.

By Camila F

Nov 1, 2020

Great course! Practical recommendations and a deep analyze from the new Digital Marketing world


Sep 29, 2020

i really like this course and its really interesting for me that I learned something new again.

By Sejal R C

Sep 18, 2020

excellent explanations and examples made the session very engaging.Learnt a lot , Thanks a ton!


Aug 25, 2020

I am from engineering background and completing this course was so much fun. excellent teacher.