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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,734 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.



Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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1651 - 1675 of 5,281 Reviews for Marketing in a Digital World

By Prayag P

Aug 6, 2020

The Teacher, Prof. Aric is excellent at teaching ! Has a slow and steady pace in his teaching.

By mehul j

Jun 24, 2020

Very informative course. Each and every topic is discussed by the college professor in detail.

By tapan d

May 4, 2020

I like the course very much.It have helped in learning many new concepts. Thank you professor.

By Director P

Apr 11, 2020

I have learnt a lot while doing this course. Thank you so much for providing this opportunity.

By Ahmed o a

Feb 25, 2020

Well it's good course to take and i think its worthy for a biggner in digital marketing media.

By Enoch D A

Feb 21, 2020

The video lectures were easy to understand. And the assignments were engaging .great course!!!

By Fernando R

Mar 10, 2019

Very good course. Professor Rindfleisch has the ability to explain easily some complex issues.

By Iisaan S

Nov 12, 2016

this course answer to a lot of question to my current venture into an online business interest

By Purvee K

Mar 27, 2016

Wonderful and engaging course. This was my first course to delve deeper into Business Studies.

By Arun V

Sep 20, 2015

Great course. Finally someone talks about 4 P's without repeating everything in the textbooks.

By Christopher J M

Mar 28, 2021

Very enjoyable case studies which add analysis and creativity to the mostly objective content

By carlos v

Mar 25, 2021

It is a good introductory course that how the mix of marketing is changing in a digital world

By Ayaz A

Sep 7, 2020

My all over experience was very good. The knowledge given by the course will be very helpful.

By mario s

Sep 4, 2020

very good course and provide me with many information that will be usefy for me in the future

By Anuj K

Jul 7, 2020

The course was great. I like the idea that they were focused on the startup and quite helpful

By Kartikay B

May 21, 2020

Wonderful course, great teachings with the best teacher. Overall very well flow of the course

By Hikmat A

Apr 28, 2020

I developed my skills about marketing by improving my knowledge. Thank you for your exertion.

By Yosua C S

Apr 16, 2020

A very good course, I have learned a lot from this course about marketing in a digital world.

By B_162_ A B

Mar 11, 2020

Excellent learning experience

Very nice and interactive teaching style

I just love this course.

By Alex P M

Dec 15, 2016

Muy buen curso, el contenido es muy practico y amplia los conceptos de marketing tradicional.

By catherine T

Sep 10, 2016

Great course! Good videos, the assignments are challenging and the concepts clear. Perfect :)

By Yeung P K

Sep 4, 2016

Like it for it is useful and valuable to enrich my knowledge on marketing in a digital world.

By Sharron D

Jan 30, 2016

Very Good Course, Professor Arac was excellent in explaining this course and concepts. Thanks

By Andrius Z

Aug 31, 2015

All data is new as possible to be. Great job done by Professor and his Team. Really enjoying!

By Jiaxin H

Jun 1, 2022

really useful and fun course that illustrate many key points of marketing in a digital world