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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,378 ratings
5,275 reviews

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!


Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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1701 - 1725 of 5,212 Reviews for Marketing in a Digital World


Jun 20, 2020

Its amazing and the content is fresh. It engages me. Nic teaching. I admire you professor.

By Atul S C

Dec 17, 2019

Good course content, cases. a different approach of the Marketing Mix in the digital world


Feb 10, 2019

Excellent Course with interesting insights highligthing the stifts in marketing paradigms!

By Grant H

Jan 9, 2018

Loved it! Great foundational course. Excited to go through the rest in the Specialization.

By Ankita K

Feb 10, 2017

It is a wonderful course and i would highly recommend. I got exposed to many new concepts.

By Paras J

Feb 7, 2016

This first course i was pretty awesome, very insightful yet entertaining at the same time.

By Lia P P

Jan 6, 2016

Conteúdo extremamente importante para os profissionais de marketing.

Didática excelente !!!

By Maria T

Jan 1, 2022

It was a very interesting and enjoyable teaching trip with many examples. I recommend it!

By Jefferson N

Jun 28, 2021

P​ude aprender muito com esse curso e hoje vejo marketing como uma engenharia sem titulo.

By Tiffany g S

May 3, 2021

The course was really exciting and insightful. I got many new knowledges here. Thankyou !

By María A P C

Feb 23, 2021

Excellent course! Very good exercises, practical, hands-on. the instructor is really good

By Labiba F

Nov 21, 2020

This is a very informative course for people who don't know much about digital marketing.


Sep 30, 2020

great source of knowledge and people from othe field can also learn a lot from the course

By Dr. B P S C

Sep 9, 2020

Excellent Course and comprehensively covers all the Fundamental concepts of Digital World

By Firoz K

Sep 6, 2020

It was a wonderful Course ever and hopefully it will good impact for future work as well.

By Abhishek S

Sep 3, 2020

This is a very informative course. Each and every concept has been explained Thoroughly.

By Ankur P

Aug 9, 2020

Amazing to see how the Professor has kept the content of this course fresh yet relatable!

By Harsh R

Jul 31, 2020

This course was very interactive and enjoyable to learn the Marketing in a digital world.

By Shashank T

May 20, 2020

The content discussed is very insightful. Covers the basics related to the marketing mix.

By Deleted A

May 6, 2020

great experience. Learn lots of new things. Thank you so much for this great opportunity.

By Saswat P

Apr 24, 2020

awesome course by coursera i loved it i will suggest this course to my family and friends

By Awais S

Mar 11, 2020

Theory-based fundamental digital marketing course to start a career in digital marketing.

By Priscah E

Sep 29, 2019

Really good insights of how marketing has transformed with Digital tools! A great course!

By Christopher A

Sep 1, 2018

This course is definitely a plus and on point for anyone interested in digital marketing.

By 谢以立

Mar 30, 2018

课程视频不长,但是学到了很多非常好的idea,而且有中文字幕,对于英语还不够好的我来说非常人性化。课后练习也非常精炼,帮助我会议巩固了学到的知识。 这门课程改变了我对营销的认识。