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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,419 ratings
5,288 reviews

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.


Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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1751 - 1775 of 5,224 Reviews for Marketing in a Digital World

By Leanedra G

Nov 9, 2021

I​t is a very insightful course. It made me feel as though I was back in College again.


Sep 17, 2021

It's a quite good experience about this Course so thanks for your opportunity Coursera.

By Rafay Z

Sep 7, 2021

T​his course is the best way for anyone to learn about the basics of digital marketing.

By Abdelhameed A

May 7, 2021

يحتوي هذا الكورس علي العيد من المعلومات الهامه والمهارات ايضا المهمه حول التسويق الرقمي

By Gennifer H

Apr 5, 2021

I really enjoyed this course. I have many take-aways that I can use in my current role.

By Vinuja S

Nov 24, 2020

I Learn so Much about 4P's and it was great , good lecturers thank you for this Course.

By Emma H

Oct 1, 2020

Learned a lot from this course, can't wait to begin the next one in the specialization!

By Ammu P

Sep 2, 2020

Excellent course... Loved each session. Achieved a lot of new information. Thank you...

By Abrar A

Aug 13, 2020

Awesome!! I learned so many things that are completely new and applicable to real life.

By Aishverya

Jul 14, 2020


By Marie H S

Jun 6, 2020

Great course, the cases are very interesting. I really enjoyed the 4 weeks of learning.


Jun 1, 2020

Excellent Course!! Very well taught by Professor Aric. Big Big Thanks to him & coursera

By Mahima L

May 18, 2020

A very good course. I have learnt a lot and teaches us that there is more to marketing.

By Manish K M

May 17, 2020


ti is a excellent course content and way of presenting is elegant.

Thank you

By Anuradha G

May 5, 2020

Excellent course material. very good videos and exercises. A good course for beginners.

By pamela v

Oct 26, 2017

Very good, introduction is easy to understand and faithful to the type of work we'll do

By Atul D

May 22, 2017

This is very good course and provides you with details on 4 Ps. Assignments are fun and

By Samapti B

Dec 12, 2016

Good experience. Case assignments were really helpful to understand the concept deeply.

By Ingrid M M

Feb 22, 2016

I was previously employed as a digital marketing specialist, but I still learned a lot.

By Kristine Z

Jul 22, 2021

It was interesting with all the cool examples, GoPro, Panera, Tesla. I really enjoyed!

By Mahipal S

Jan 15, 2021

One of the best courses which I found a d I learnt a lot by case study.

Thanks Coursera

By Sunil k

Nov 20, 2020

This was a wonderful experience learning from you. Specially our professor is amazing.

By Logeswari A M R

Oct 11, 2020

Easily understand what the professor teaching and excellent course. Thank you coursera

By Mrs A S

Sep 1, 2020

Loved the course and learning from the instructor. His way of explaining is very good.

By Gonzalez C A

Aug 25, 2020

Me gusto mucho el curso. Me parece un enfoque muy dinamico de las tradicionales 4 P's.