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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,737 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!


Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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1751 - 1775 of 5,282 Reviews for Marketing in a Digital World

By Shahzeb Z

Jun 12, 2020

Great Experience ! Concepts supported by corporate Case Studies and Academic Researches.

By Liu C

May 29, 2020

Thank you for the course. It is really interesting with up-to-date themes. I enjoyed it!

By Shalabh B

May 16, 2020

A great course with a great instructor . The way Aric sir taught made this course best .

By Manoj V

May 1, 2020

Excellent course , very informative, got a real feel like sitting in classrooms. Superb.

By Ayyappadas R

Apr 18, 2020

its was a great course helped me a lot to develop skills and ideas of different products

By Laurent L

Mar 25, 2020

Very good introduction to Digital Marketing!

I will definitely proceed to the next class.

By Ghayas A

Jan 15, 2020

Wonderful experience to take this course, very informative and a great learning process.

By gowtham s

Sep 22, 2019

Absolutely helpful.An amazing course which details the changing digital world around us.

By Ahmed S M A

Feb 27, 2018

Aric Rindfleisch, John M. Jones Professor of Marketing Excellent I wish him more success

By Tudor-Constantin N

Aug 18, 2016

From the first video, I found out new informations that will help in my marketer career.

By Amanda I

Jun 18, 2016

Simple to use, great information with both academic and real-life examples to reference.

By Leanedra G

Nov 9, 2021

It is a very insightful course. It made me feel as though I was back in College again.


Sep 17, 2021

It's a quite good experience about this Course so thanks for your opportunity Coursera.

By Rafay Z

Sep 7, 2021

This course is the best way for anyone to learn about the basics of digital marketing.

By Abdelhameed A

May 7, 2021

يحتوي هذا الكورس علي العيد من المعلومات الهامه والمهارات ايضا المهمه حول التسويق الرقمي

By Gennifer H

Apr 5, 2021

I really enjoyed this course. I have many take-aways that I can use in my current role.

By Vinuja S J

Nov 24, 2020

I Learn so Much about 4P's and it was great , good lecturers thank you for this Course.

By Emma H

Oct 1, 2020

Learned a lot from this course, can't wait to begin the next one in the specialization!

By Ammu P

Sep 2, 2020

Excellent course... Loved each session. Achieved a lot of new information. Thank you...

By Abrar A

Aug 13, 2020

Awesome!! I learned so many things that are completely new and applicable to real life.

By Aishverya

Jul 14, 2020


By Marie H S

Jun 6, 2020

Great course, the cases are very interesting. I really enjoyed the 4 weeks of learning.

By Tanvi K

Jun 1, 2020

Excellent Course!! Very well taught by Professor Aric. Big Big Thanks to him & coursera

By Mahima L

May 18, 2020

A very good course. I have learnt a lot and teaches us that there is more to marketing.

By Manish K M

May 17, 2020


ti is a excellent course content and way of presenting is elegant.

Thank you