Chevron Left
Back to Marketing in a Digital World

Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,415 ratings
5,288 reviews

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.


Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

Filter by:

1776 - 1800 of 5,224 Reviews for Marketing in a Digital World


Aug 1, 2020

It is very informative. Generally I do not write a review but this course made me too.

By Salvatore C

Jun 9, 2020

Interesting and engaging. Prof. Rindfleisch made the lectures and exercises enjoyable.

By Akshay J

Apr 10, 2020

I am totally impressed by teaching and i enjoyed the learning process thank you guys .

By Jobin J J

Dec 11, 2019

Great start for the specialization covering the basic principles of Digital Marketing.

By Alex M

Nov 5, 2018

Fascinating course with a great deal of relevant information. I learned a lot from it.

By Biplab K S

May 23, 2018

Lot of things to learn from this course if we want to enter into digital life. Thanks.

By Ray M

Feb 19, 2018

Super recomendo a iniciação ao curso de Marketing in a Digital Word conteúdo incrível.

By Eva G

Mar 13, 2017

A very interesting course. Good explanations, excellent readings and great study cases

By Orlando C

Feb 2, 2017

Got really great information and even more confidence for my digital marketing future.


Feb 29, 2016

Gives a very good undestanding of current mayor trends in Marketing in a Digital World

By Sylvia S I D

Sep 28, 2021

I enjoy to attending this class. I learned many things about marketing in this course

By Melissa

Jan 25, 2021

Thanks! Learned so much about the key concepts of marketing. I really recommend this.

By Meet J

Oct 30, 2020

great course got to know many insights abt social media marketing. One of best course

By R K

Jul 30, 2020

Professor Rindfleisch is a great teacher, really enjoyed the course.

love from India.


Jul 22, 2020

Learned a lot in a very simple, and interesting manner, the videos are made very well

By Harsh a

Jun 27, 2020

a great experience to study and revise my marketing course. thanks to the university.

By Woradee W

Jun 8, 2020

Absolutely suggested to learn because you will get more updating about digital world.

By Anukriti G

May 28, 2020

this course was amazing and i learned a lot of concepts related to digital marketing.

By keren c k t

May 3, 2020

Great course. i learned a lot and i am so happy i was given the opportunity to learn.


Apr 23, 2020

Examples are the best in this course because of this understanding concept is easier.

By Zahra A S

Mar 4, 2020

Very easy to understand for marketing beginners, very insightful and makes you think.

By Amaryllis S

May 30, 2017

I enjoyed this course! Thank you for the opportunity to learn something so important!

By Viral D

Aug 22, 2016

Really worth it. I am planning to complete all 6 courses and might take more as well.

By João C

May 9, 2016

Good precious insight of the marketing in this present era.

Thank you very much.


By Ricardo G P

Mar 17, 2016


the course itself is an example of the potential that digital marketing have!