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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,413 ratings
5,288 reviews

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!


May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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1826 - 1850 of 5,224 Reviews for Marketing in a Digital World

By Juliano R

Nov 10, 2019

Very good! The principles are more importants to start a new era of the martketing.

By Diego D S D

Jul 28, 2019

Really good course, really nice way to improve my knowledge and with good exercises

By Aman S

Jun 5, 2018

very fruitful as i have learned how to use digital world in marketing and promotion


Feb 19, 2018

Very useful course for knowing the role of 4 P's of marketing mix in digital space.

By Miki I

Apr 27, 2017

some materials are outdated but it is a very innovative and well-structured course

By Mary A N

Sep 23, 2016

this course is a beneficiary course for those studying marketing,i like the course.

By Hanan A Z

Apr 13, 2022

The best course I've had it's very interesting and I really learned a lot from it.

By Jiaxu L

Sep 20, 2021

This is a great course for the students need a first insight on digital marketing.

By Samara B

Mar 21, 2021

Enjoyed learning about groundbreaking marketing strategies from various companies.

By Annette C

Dec 11, 2020

I really enjoyed this course and reading peer reviews, and getting their insights.

By Konstantinos i

Dec 2, 2020

The first steps to my new world and i think its the best choice that i could make.

By Tuğba S

Oct 27, 2020

Greater than I ever expected! Great to be part of this global learning experience.

By bharath l

Sep 15, 2020

Gained more knowledge about how digital marketing is success throughout the world!

By Shirish D

Aug 28, 2020

Good Course case study were very help full .. i really like way course is designed

By Guillermo I A S

Aug 5, 2020

Very good course to learn about new marketing models applied in the digital world.

By Shivam S

May 19, 2020

Amazing Courses with full analysis and It will 100% benefit to upgrade your level.

By Ajeeth J

Apr 30, 2020

At the age of 50++ learnt a lot of new things! I enjoyed it very much...thank you!

By sanjay r

Jan 28, 2020

Great way to master importance digital marketing strategies through live examples.

By Vibol M

Dec 17, 2017

It bring me to new world of high techno concept. Very useful and powerful concept.

By Ammar P

Dec 27, 2016

Amazing Course. Loved it. Learnt a lot about the digital perspective of Marketing.

By Eleonora C

Aug 9, 2016

Interesting lectures and crystal clear concepts - thanks to Professor Rindfleisch.

By Nikita C

May 20, 2016

Great course. I learned so much new information. Very cool and informative course.

By Amit K

Dec 30, 2021


By Wiktoria B

Jun 29, 2021

I truly recommend this course! It showed me the insights of marketing in general.