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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,734 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!


May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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1826 - 1850 of 5,281 Reviews for Marketing in a Digital World

By Mạnh T

Aug 13, 2021

very very good especially in module 3 and 4. They are really new and usefull for me

By Ainaa H Z

Jul 15, 2021

It's fun because I can relate the learning process through a lot of examples given

By Subhojit D

Jun 30, 2021

Nice up to date course with latest technologies and concepts. Enjoyed it very much.

By Alan A

Jun 5, 2021

this cousre is fun and full of important information. i really enjoyed the lesson.

By Aakash G

Apr 20, 2021

It's Best Course For Learning Digital Marketing and Marketing Strategies Learning .

By Mayumi H N W

Jan 25, 2021

I highly recommend this course.This is a great experience for me.thank you cousera.

By Benjamin H

Nov 11, 2020

This course is excellent. The lectures were easy to understand and very insightful.

By Nasim K

Oct 13, 2020

that was a useful course and help me to learn the exact concept of mixed marketing.

By Rajasi G

Sep 17, 2020

The course is very helpful, loved the assignments especially the one with Wikipedia

By Akhil M

Jun 8, 2020

very nice course and knowledge based course clear the skills and best for beginers

By Кямаля А

May 9, 2020

Это очень интересный курс нашего времени. Очень много полезной информации.


By Juliano R

Nov 10, 2019

Very good! The principles are more importants to start a new era of the martketing.

By Diego D S D

Jul 28, 2019

Really good course, really nice way to improve my knowledge and with good exercises

By Aman S

Jun 5, 2018

very fruitful as i have learned how to use digital world in marketing and promotion


Feb 19, 2018

Very useful course for knowing the role of 4 P's of marketing mix in digital space.

By Miki I

Apr 27, 2017

some materials are outdated but it is a very innovative and well-structured course

By Mary A N

Sep 23, 2016

this course is a beneficiary course for those studying marketing,i like the course.

By Hanan A Z

Apr 13, 2022

The best course I've had it's very interesting and I really learned a lot from it.

By Jiaxu L

Sep 20, 2021

This is a great course for the students need a first insight on digital marketing.

By Samara B

Mar 21, 2021

Enjoyed learning about groundbreaking marketing strategies from various companies.

By Annette C

Dec 11, 2020

I really enjoyed this course and reading peer reviews, and getting their insights.

By Konstantinos i

Dec 2, 2020

The first steps to my new world and i think its the best choice that i could make.

By Tugba S

Oct 27, 2020

Greater than I ever expected! Great to be part of this global learning experience.

By bharath l

Sep 15, 2020

Gained more knowledge about how digital marketing is success throughout the world!