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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,418 ratings
5,288 reviews

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.


Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

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1851 - 1875 of 5,224 Reviews for Marketing in a Digital World


Mar 8, 2021

Such an amazing learning experience. It opened my eyes to new marketing concepts.

By Laura Q

Dec 8, 2020

I really enjoy doing the course! It was made to be entertained yet I learn A LOT!

By Dudarenko N

Nov 29, 2020

Дуже вдячна за прекрасний курс. Я отримала багато цікавої та корисної інформації.

By Anuradha. C

Sep 3, 2020

It was really an great experience to know many things about the Digital Marketing

By Harish G

Jul 27, 2020

Professor Aric is awesome. Course content is amazing and with real-life examples.

By Abdulaziz M

Jul 27, 2020

Great course. Learned so much about digital marketing. Only wish it was longer :D

By Md. S S B

Jul 2, 2020

It was a really a enjoyble course and glad to know many new thinks about business

By Trafa K

May 29, 2020

it is the time that studies online, it is amazing to learn this course. I like it


May 22, 2020

super experience doing this course and I developed lot of skills from this course

By nasratullah a

May 16, 2020

that was really useful course well explanation of all topic and I really enjoyed.

By Abishai N

Mar 29, 2020

Amazing course for those who want to discover new things about digital marketing.

By Inga C

Oct 13, 2019

An excellent starting point to the Digital World! I highly recommend this course.

By Beatrice B

Dec 21, 2017

Loved this first course of the specialisation and can't wait to start the others!

By Adhokshaja P

Jul 17, 2017

Best course for anyone who is trying to understand business in the digital space.

By Jose S

May 29, 2016

Wonderful instructor, explained it all nicely, really decent course, very modern.

By francine b a

Aug 26, 2021

Excellent and detailed course. The tutor made the learning experience enjoyable.

By Artem F

Feb 20, 2021

Very engaging tasks, appropriate to the course, enthusiastic, enjoyable lecturer

By Alexx B

Feb 4, 2021

Very useful information and a great introduction to the Digital Marketing world.

By Samira S

Oct 21, 2020

One of the best courses on Coursera. Highly productive 4 weeks. Learnt so much.

By Ammar S K

Oct 8, 2020

Great experience, I have learned about how actual 4Ps work in digital marketing.

By G. C D A L J

Oct 6, 2020

Very Good and helpful course. teacher with very pleasant and coloquial attitude.

By manju p

Aug 8, 2020

i am so glad to learnt this course . i got a lot of experience from this course.

By Alejandro A G

Jul 9, 2020

Really nice course, everything its pretty interesting and really well explained.

By S. M

Jun 24, 2020

well established and covered that was all needed. the professor did a great job.

By Dulce G

Jun 2, 2020

Very good introductory course on digital marketing. I liked the cases and tests.