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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

16,738 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!


Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.


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1851 - 1875 of 5,282 Reviews for Marketing in a Digital World

By Shirish D

Aug 28, 2020

Good Course case study were very help full .. i really like way course is designed

By Guillermo I A S

Aug 5, 2020

Very good course to learn about new marketing models applied in the digital world.

By Shivam S

May 19, 2020

Amazing Courses with full analysis and It will 100% benefit to upgrade your level.

By Ajeeth J

Apr 30, 2020

At the age of 50++ learnt a lot of new things! I enjoyed it very much...thank you!

By sanjay r

Jan 28, 2020

Great way to master importance digital marketing strategies through live examples.

By Vibol M

Dec 17, 2017

It bring me to new world of high techno concept. Very useful and powerful concept.

By Ammar P

Dec 27, 2016

Amazing Course. Loved it. Learnt a lot about the digital perspective of Marketing.

By Eleonora C

Aug 9, 2016

Interesting lectures and crystal clear concepts - thanks to Professor Rindfleisch.

By Nikita C

May 20, 2016

Great course. I learned so much new information. Very cool and informative course.

By Amit K

Dec 30, 2021


By Wiktoria B

Jun 29, 2021

I truly recommend this course! It showed me the insights of marketing in general.


Mar 8, 2021

Such an amazing learning experience. It opened my eyes to new marketing concepts.

By Laura Q

Dec 8, 2020

I really enjoy doing the course! It was made to be entertained yet I learn A LOT!

By Dudarenko N

Nov 29, 2020

Дуже вдячна за прекрасний курс. Я отримала багато цікавої та корисної інформації.

By Anuradha. C

Sep 3, 2020

It was really an great experience to know many things about the Digital Marketing

By Harish G

Jul 27, 2020

Professor Aric is awesome. Course content is amazing and with real-life examples.

By Abdulaziz M

Jul 27, 2020

Great course. Learned so much about digital marketing. Only wish it was longer :D

By Md. S S B

Jul 2, 2020

It was a really a enjoyble course and glad to know many new thinks about business

By Trafa K

May 29, 2020

it is the time that studies online, it is amazing to learn this course. I like it


May 22, 2020

super experience doing this course and I developed lot of skills from this course

By nasratullah a

May 16, 2020

that was really useful course well explanation of all topic and I really enjoyed.

By Abishai N

Mar 29, 2020

Amazing course for those who want to discover new things about digital marketing.

By Inga C

Oct 13, 2019

An excellent starting point to the Digital World! I highly recommend this course.

By Beatrice B

Dec 21, 2017

Loved this first course of the specialisation and can't wait to start the others!

By Adhokshaja P

Jul 17, 2017

Best course for anyone who is trying to understand business in the digital space.